Performance Marketing Coordinator

Performance Marketing Coordinator

This is a hybrid position, and this person will need to come into the office a few times per month. Candidates must currently reside within commuting distance to our Linthicum, Maryland Headquarters.
At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization.
Every employee at SECU contributes to our members' financial well-being, and we'll always do what's right for our members, employees, and communities. Feel good about what you do. Belong to a place where you matter and can make a difference.
What you will do:
The Performance Marketing Coordinator supports paid digital campaign execution, tracking, and optimization by coordinating assets, monitoring performance, and recommending improvements to help drive effective marketing results. The Performance Marketing Coordinator adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position, including all aspects of the Bank Secrecy Act and related regulations, such as OFAC, and the USA Patriot Act, Fair Lending and Information Security.
A day in your life might include:
Assist in launching and managing paid digital campaigns across Paid Search, Paid Social, Display and other channels
Coordinate campaign assets with internal creative teams and external agencies
Help ensure campaigns launch accurately and on schedule
Perform quality assurance (QA) checks on campaign assets and landing pages
Monitor campaign pacing and budgets
Recommend opportunities for A/B testing, creative optimization and audience refinement
Assist in identifying underperforming campaigns and recommending optimizations
Support implementation of tracking pixels, conversion events, and campaign tagging
Help validate tracking using Google Tag Manager and other analytics tools
Maintain campaign naming and tracking conventions and documentation
Additional tasks as requested
What we need from you:
Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
Equivalent experience may be considered in lieu of a degree.
0-3 years of experience in marketing, digital marketing, advertising, campaign coordination, or a related role preferred.
Familiarity with tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, or similar platforms preferred.
Strong analytical thinking and problem-solving skills
Strong writing and communication skills
Strong business acumen
Strong organization skills with keen attention to detail
Ability to prioritize multiple projects and tasks
Ability to work independently with a strong sense of self-accountability
Demonstrated ability to work in a collaborative team environment
Physical Requirements:
Must be able to remain in a stationary position, often standing or sitting for prolonged periods
Must be able to lift up to 25 pounds
Compensation Information: Offers will be commensurate with experience and education. Please Note: The budget salary range for this role is $51,200 - $60,000.
Salary: Min. $51,200

Mid-Point $66,600
Other Compensation Includes:
Annual corporate-wide incentives
We provide comprehensive benefits, with a focus on total well-being:
Medical, vision, dental benefits
401k plan with company matching
Generous sick, vacation and personal leave
And more... 2026 SECU Benefits Guide
SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.