Retail Marketing Manager, Food Drug Mass Channel (FDMC)

Work Location: John’s Creek, GA

Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target. This individual will ensure our pet products are represented with compelling and compliant content both online and in-store. This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms. This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. This position will collaborate with external creative agencies while maintaining hands‑on capabilities, including baseline knowledge of website HTML and design language.

Responsibilities

Deploy brand content assets (imagery, on‑site banners, copy, etc.) to key omnichannel customer sites.

Own the creation and syndication of machine‑readable content for agentic AI optimization.

Build social media calendars in conjunction with internal marketing teams.

Liaise internally regarding external articles (PetMD, Business Insider) and with our agency regarding retailer‑agnostic articles and retail sales force materials.

Collaborate with omnichannel teams, including web ecosystem and digital experiences.

Qualifications
Minimum of 5‑7 years with content strategy and management experience, with CPG experience preferred, knowledge of SEO and web traffic metrics or relevant experience.

Experience in retail with a large to mid‑sized corporate customer is a key requirement.

Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt‑text, external linking, metadata tags). No coding required, just understanding.

Digital & Shopper Marketing, Social Media, or e‑retail experience preferred.

Project Management certifications a plus.

Bachelor’s degree required; marketing or relevant field preferred.

Limited, but occasional travel required (may include overnight travel).

Strong communication, presentation, problem‑solving, organizational, time‑management, and interpersonal skills.

Ability to work independently and in a team, with high accuracy and attention to detail in a fast‑paced environment.

Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.

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