Marketing Operations Specialist

Responsibilities

Responsible for data reporting and analysis, sales leads, campaign planning and supporting the Demonstration Bus Program, and for assisting with writing and editing MarCom content.
Assist with the Demonstration Bus Program, including compiling driver logs and fuel purchases; submitting quarterly taxes; creating/updating survey forms; and ensuring all leads are submitted in proper format.
Assist with copywriting for newsletters, email campaigns, advertisements, and social media.
Maintain lists and forms for the Bus program as sales representatives change.
Create PowerPoint presentations and marketing reports on a regular and ad‑hoc basis and distribute as necessary.
Act as lead entry champion: work closely with the global entry team, provide training as necessary, back up for lead entry, update or write job aids, and track the team’s KPIs.
Format leads from external sources (trade shows, emails, advertising, etc.) and ensure all are entered correctly.
Pull contact lists for all campaigns.
Submit local email campaigns monthly.
Monitor marketing email inboxes.
Provide backup support for the Events specialist to fulfill literature and promotional requests.
Process marketing expense reports monthly.
Perform other duties as assigned.

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