Lead Search Engine Optimization

Lead Search Engine Optimization

– Harley-Davidson Motor Company – JUNEAU, Onsite full‑time (Shift 1)

Job Summary
The Lead, Search Engine Optimization (Search Everywhere Optimization) defines and advances Harley‑Davidson’s enterprise search strategy across SEO, GEO, AEO, and AIO. This senior subject matter expert works within Digital Products & Experiences to shape how the company is discovered across search engines, AI platforms, answer engines, and emerging search ecosystems.

Key Responsibilities

Guide enterprise search direction across SEO, GEO, AEO, AIO, leveraging agency expertise and internal priorities.

Translate agency strategy into clear priorities, roadmaps, and execution requirements across Digital Products & Experiences.

Establish best practices and standards for search optimization across teams.

Act as the internal point of alignment across Product, Content, and Analytics teams.

Ensure search is embedded in product launches, campaigns, and digital experiences.

Technical SEO

Maintain crawlability, indexability, and site performance for organic health.

Lead and interpret technical audits including site speed, linking, schema, sitemaps, and robots.txt.

Partner with Product and Engineering teams to prioritize and deliver SEO‑related development work.

Oversee deployment of SEO/AIO‑driven technical enhancements across the site.

Content & On‑Page SEO

Own keyword strategy, demand analysis, and content gap identification.

Drive long‑form content creation and refresh initiatives based on consumer search intent.

Oversee on‑page optimizations, including metadata, copy blocks, internal linking, and page targeting.

Support product launches, campaigns, and seasonal initiatives with SEO/AIO recommendations and execution.

Tools, Vendors & Agency Management
Manages the SEO agency of record and external partners. Owns budget, forecasting, and evaluation of SEO tools and contracted services.

Primary Platforms & Technologies

Conductor – enterprise SEO and visibility analysis platform.

SEMrush – keyword research, competitive analysis and SERP monitoring.

Screaming Frog – technical site crawling and diagnostics.Google Search Console – monitoring indexing status and organic search performance.

Adobe Analytics – measurement of organic traffic, user behavior, and business impact.

Business Impact

Drives major net‑new traffic and demand to H‑D.com.

Contributes multi‑million‑dollar traffic, lead generation, and e‑commerce revenue.

Establishes durable SEO/AIO foundations supporting long‑term growth and marketing efficiency.

Education Requirements

High School Diploma or Equivalent.

Experience Requirements

Minimum of 8 years of relevant experience.

Strong expertise in SEO strategy, technical SEO, and content optimization.

Experience managing SEO agencies, vendors, and enterprise SEO tools.

Proven ability to translate data and search insights into actionable business recommendations.

Strong cross‑functional collaboration skills with Technical, Product, and Marketing partners.

Experience operating in complex, enterprise digital ecosystems.

Compensation & Benefits
Pay range: $115,500 – $184,900. Inclusive compensation package includes annual bonus programs, health insurance, 401(k), onsite fitness centers, employee discounts, and more.

Additional Information
Direct reports: None. Travel required: 0–10%. Visa sponsorship: Not eligible. Relocation assistance: Domestic relocation assistance eligible within posted country.

Applicants must be currently authorized to work in the United States.

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