Lead Search Engine Optimization

Auto req ID: 56782; Title: Lead Search Engine Optimization; Job Function: Digital; Location: JUNEAU; Workplace Category: Onsite; Company: Harley-Davidson Motor Company; Full or Part-Time: Full Time; Shift: SHIFT1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Lead Search Engine Optimization.

Job Summary
The Lead, Search Engine Optimization (Search Everywhere Optimization) defines and advances Harley-Davidson’s enterprise search strategy across SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO (AI Optimization). This role serves as a senior subject matter expert within Digital Products & Experiences (DPX), shaping how Harley-Davidson is discovered across traditional search engines, AI-driven platforms, answer engines, and emerging search ecosystems. The Lead partners across Digital Product, Engineering, Marketing, Content, Analytics, and eCommerce to embed search into product, content, and experience design, enabling scalable and future‑ready organic growth.

Key Responsibilities

Guide enterprise search direction across SEO, GEO, AEO, and AIO, leveraging agency expertise and internal priorities

Translate agency strategy into clear priorities, roadmaps, and execution requirements across Digital Products & Experiences

Establish best practices and standards for search optimization across teams

Act as the internal point of alignment across Product, Content, and Analytics teams

Ensure search is embedded in product launches, campaigns, and digital experiences

Technical SEO

Ensure organic health of web properties by maintaining crawlability, indexability, and site performance

Lead and interpret technical SEO, GEO, AEO, AIO audits, including site speed, internal and external linking, schema, sitemaps, and robots.txt

Partner with Product and Engineering teams to prioritize and deliver SEO-related development work

Oversee deployment of SEO/AIO‑driven technical enhancements across the site

Content & On-Page SEO

Own keyword strategy, demand analysis, and content gap identification

Drive long‑form content creation and refresh initiatives based on consumer search intent

Oversee on‑page optimizations, including metadata, copy blocks, internal linking, and page targeting

Support product launches, campaigns, and seasonal initiatives with SEO/AIO recommendations and execution

Manages the SEO agency of record and external partners responsible for technical audits, content authoring, and SEO execution. Owns budget, forecasting, and ongoing evaluation of SEO tools and contracted services.

Primary platforms and technologies include:

Conductor – Enterprise SEO and visibility analysis platform for monitoring performance and identifying opportunities

SEMrush – Keyword research, competitive analysis, SERP, AI LLMs monitoring

Screaming Frog – Technical site crawling and SEO/AIO diagnostics

Google Search Console – Monitoring indexing status and organic search performance

Adobe Analytics – Measurement of organic traffic, user behavior, and downstream business impact

Partners closely with Digital Product, Engineering, Analytics, and Content teams to translate insights into delivered site improvements.

Business Impact

Drives one of the largest sources of net‑new traffic and demand to H‑D.com

Enables multi‑million‑dollar contribution to traffic, lead generation, and eCommerce revenue

Establishes durable SEO/AIO foundations that support long‑term growth and marketing efficiency including for newly emerging Conversational AI

Education Requirements

High School Diploma or Equivalent Required

Experience Requirements
This position typically requires a minimum of 8 years of relevant experience. In addition, the successful candidate will have demonstrated the following:

Strong expertise in SEO strategy, technical SEO, and content optimization

Experience managing SEO agencies, vendors, and enterprise SEO tools

Proven ability to translate data and search insights into actionable business recommendations

Strong cross‑functional collaboration skills with Technical, Product, and Marketing partners

Experience operating in complex, enterprise digital ecosystems

Applicants must be currently authorized to work in the United States.

Direct Reports: No; Travel Required: 0-10%; Pay Range: $115,500 - $184,900

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer; Relocation: This position is eligible for domestic relocation assistance (within posted country)

Job Segment
SEO, Pre-Sales, Engineer, Marketing, Sales, Research, Engineering

We offer an inclusive compensation package for all full‑time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

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