Senior Account Executive - Driect Mail

Are you a consultative sales professional with experience in direct mail, data-driven marketing, or franchise development? Do you enjoy building long-term client relationships while helping businesses grow through strategic marketing solutions?

Kirkwood is seeking a Senior Account Executive to lead and expand our Franchise Market Development Programs. This unique sales opportunity combines consultative selling, strategic account management, business development, campaign planning, and marketing strategy into a highly visible growth role.

As a trusted advisor, you'll work directly with franchise owners, corporate marketing teams, and internal production specialists to develop and implement targeted direct mail programs that drive customer acquisition, increase brand awareness, and deliver measurable business results. You'll play a key role in expanding Kirkwood's footprint within franchise organizations across the country while helping clients maximize the effectiveness of their local and national direct marketing initiatives.

Key Responsibilities
New Business Development

Sell customer acquisition, retention, and growth-focused direct mail programs

Lead discovery and on-boarding meetings with prospective clients and newly signed franchisees

Identify opportunities to increase franchise participation and expand market penetration

Support franchisees with marketing strategies for new territory acquisitions and expansions

Campaign Planning & Execution

Conduct ZIP code-level analysis to identify optimal demographic targets

Build targeted mailing lists based on geographic and demographic insights

Develop and present campaign recommendations aligned with franchisee goals

Create and manage detailed mail plans, including drop dates, budgets, and campaign timing

Lead creative review meetings and ensure alignment on campaign messaging

Transition approved programs to Client Services for production and execution

Client Management & Strategic Support

Provide ongoing marketing guidance, strategy, and support to franchisees

Maintain strong, consultative relationships with franchise owners and stakeholders

Act as a primary point of contact for campaign performance and optimization discussions

Work closely with internal teams for program execution

Reporting & Analytics

Review mid-year and annual campaign performance reports with franchisees

Present performance insights and recommendations to corporate franchise marketing stakeholders

Respond to ad hoc reporting and data requests from internal and external partners

Track, compile, and submit weekly order reports and mailed volume reports

Partner closely with corporate franchise marketing and internal teams to ensure program alignment

Support cross-functional coordination across data, creative, and production teams

Attend annual conferences and industry events to strengthen relationships and drive growth

What Success Looks Like
The successful candidate will:

Build trusted advisor relationships with franchise owners and corporate marketing teams

Drive measurable revenue growth from both new and existing accounts

Deliver strategic marketing recommendations backed by data and analytics

Collaborate seamlessly with Kirkwood's production, creative, data, and client service teams

Help expand one of Kirkwood's fastest-growing business segments

Qualifications

5+ years of experience in direct mail, direct marketing, or print-related sales

Proven ability to prospect, develop, and close new business opportunities

Proficiency in the continued development and growth of existing client base

Strong analytical skills with the ability to translate data into actionable marketing strategies

Experience working with franchise or multi-location business models preferred

Excellent communication, presentation, and relationship management skills

Highly organized with the ability to manage multiple accounts and timelines

Self-starter with a proactive, solutions-oriented mindset

About Kirkwood
Headquartered in Massachusetts, Kirkwood is a rapidly growing marketing execution and communications company that helps organizations bring their brands to life through premium print, targeted direct mail, secure communications, branded environments, warehousing and fulfillment, and promotional products.

Since 1973, Kirkwood has built a reputation for quality, innovation, and exceptional customer service. Organized around five core business pillars, we provide end-to-end marketing execution solutions that support clients from strategy and creative development through manufacturing, fulfillment, distribution, and performance reporting.

Premium Print – Digital, offset, large format, and specialty print manufacturing

Targeted Direct Mail – Personalized, compliant, data-driven marketing campaigns

Warehousing & Fulfillment – Inventory management, kitting, pick-pack-ship, storefronts, and logistics

Branded Environments – Interior signage, environmental graphics, retail experiences, and workplace branding

Branded Merchandise – Promotional products, apparel, recognition programs, and corporate gifting

At Kirkwood, we believe our people are our greatest competitive advantage. We foster a collaborative, entrepreneurial culture where initiative is rewarded, ideas are welcomed, and success is shared. As we continue to grow nationally, we're looking for professionals who enjoy solving problems, building relationships, and making an impact.

What We Offer

Competitive base salary plus incentive compensation

Medical and dental insurance

401(k) with company match

Paid vacation and holidays

Short-Term and Long-Term Disability Insurance

Professional development and advancement opportunities

The opportunity to work with nationally recognized franchise brands

A collaborative team environment with significant growth potential

Apply Today
If you're passionate about consultative selling, franchise marketing, and helping clients grow through intelligent direct marketing strategies, we'd love to hear from you.

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