Director of SEO

Director of SEO – Multi-Site Behavioral Health NetworkLocation: Boca Raton, FL | In-Office | Full-TimeCompensation: $120,000-$140,000 base salaryRelocation: Lump-sum assistance up to $7,500 available for the right candidateAbout UsWe operate a growing network of five behavioral health and substance use disorder treatment facilities across Tennessee, Georgia, Massachusetts, and Missouri, with our corporate office headquartered in Boca Raton. Search is the primary channel connecting people in crisis to our care, and we are building a best-in-class in-house marketing team to own that channel completely. We have made the investment — now we need the operator to execute.The RoleWe are hiring a Director of SEO to own organic search strategy across five separate facility websites and lead the function as a senior member of our in-office marketing team. You will work in direct, daily collaboration with our PPC strategists, report to executive leadership, and be held accountable to admissions-attributed outcomes — not vanity metrics.You will audit five domains, develop the network strategy, and execute against it. You have done this before, and you know exactly what to do.What You Will OwnOrganic search strategy and execution across five facility websites in four statesMulti-domain portfolio management — audit, prioritize, and build a network SEO strategy including long-term consolidation planningLocal SEO across all five locations — Google Business Profile, citations, local pack performance, and compliant review generationTechnical SEO — full site health ownership across all five domains, schema markup, Core Web Vitals, and crawl managementContent strategy — E-E-A-T-aligned content programs with clinician contributors; YMYL compliance built in from the startCross-channel strategy with in-office PPC team — shared keyword intelligence, landing page collaboration, and unified attribution reportingExecutive reporting — monthly dashboards tying organic performance directly to leads and admissionsCompetitive intelligence across all five marketsBuilding the SEO function over time — tool stack, processes, and eventually junior headcountWhat We Are Looking For6–10+ years of SEO experience with multi-site or multi-domain portfolio ownershipBehavioral health, addiction treatment, or healthcare vertical experience — this is a requirement, not a preferenceDemonstrated ability to build or rebuild an SEO function from the ground upDeep technical SEO proficiency — audits, remediation, and developer communication without handholdingLocal SEO mastery across multiple simultaneous locationsProven PPC collaboration — you have worked alongside a paid team and built cross-channel strategy togetherFull attribution fluency — you connect organic performance to business outcomesExecutive communication skills — clear, confident presenter to leadershipLegitScript familiarity and HIPAA marketing awareness strongly preferredBased in or willing to relocate to South Florida Boca Raton AreaWhat We Offer$140,000 base salary — top of market for this role and geographyIn-office role at our Boca Raton corporate headquartersDirect reporting line to executive leadership with real strategic authorityRelocation assistance — lumpsum up to $7,500 for qualifying candidatesHealth, dental, and vision insuranceCompetitive PTOThe opportunity to build and own a function at a growing behavioral health networkTo ApplySend your resume, a walkthrough of a multi-site or multi-domain SEO strategy you have owned with measurable outcomes, and a brief description of how you have collaborated with a paid search team to Stacy.Lechleitner@nrgmanagementfl.com. We review applications on a rolling basis.
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