Director of SEO

Job Details

Job Location: NRG MANAGEMENT - Boca Raton, FL 33463
Position Type: Full Time
Salary Range: $120.00 - $140.00 Salary
Director of SEO – Multi-Site Behavioral Health Network
About Us

We operate a growing network of five behavioral health and substance use disorder treatment facilities across Tennessee, Georgia, Massachusetts, and Missouri, with our corporate office headquartered in Boca Raton. Search is the primary channel connecting people in crisis to our care, and we are building a best-in-class in-house marketing team to own that channel completely. We have made the investment — now we need the operator to execute.
The Role

We are hiring a Director of SEO to own organic search strategy across five separate facility websites and lead the function as a senior member of our in-office marketing team. You will work in direct, daily collaboration with our PPC strategists, report to executive leadership, and be held accountable to admissions-attributed outcomes — not vanity metrics.
You will audit five domains, develop the network strategy, and execute against it. You have done this before, and you know exactly what to do.
What You Will Own

Organic search strategy and execution across five facility websites in four states
Multi-domain portfolio management — audit, prioritize, and build a network SEO strategy including long-term consolidation planning
Local SEO across all five locations — Google Business Profile, citations, local pack performance, and compliant review generation
Technical SEO — full site health ownership across all five domains, schema markup, Core Web Vitals, and crawl management
Content strategy — E-E-A-T-aligned content programs with clinician contributors; YMYL compliance built in from the start
Cross-channel strategy with in-office PPC team — shared keyword intelligence, landing page collaboration, and unified attribution reporting
Executive reporting — monthly dashboards tying organic performance directly to leads and admissions
Competitive intelligence across all five markets
Building the SEO function over time — tool stack, processes, and eventually junior headcount
Qualifications

6–10+ years of SEO experience with multi-site or multi-domain portfolio ownership
Behavioral health, addiction treatment, or healthcare vertical experience — this is a requirement, not a preference
Demonstrated ability to build or rebuild an SEO function from the ground up
Deep technical SEO proficiency — audits, remediation, and developer communication without handholding
Local SEO mastery across multiple simultaneous locations
Proven PPC collaboration — you have worked alongside a paid team and built cross-channel strategy together
Full attribution fluency — you connect organic performance to business outcomes
Executive communication skills — clear, confident presenter to leadership
LegitScript familiarity and HIPAA marketing awareness strongly preferred
Based in or willing to relocate to South Florida Boca Raton Area
What We Offer

$140,000 base salary — top of market for this role and geography
In-office role at our Boca Raton corporate headquarters
Direct reporting line to executive leadership with real strategic authority
Relocation assistance — lumpsum up to $7,500 for qualifying candidates
Health, dental, and vision insurance
Competitive PTO
The opportunity to build and own a function at a growing behavioral health network
To Apply

Send your resume, a walkthrough of a multi-site or multi-domain SEO strategy you have owned with measurable outcomes, and a brief description of how you have collaborated with a paid search team to Stacy.Lechleitner@nrgmanagementfl.com. We review applications on a rolling basis.

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