Junior Brand Manager

Base Pay $55,000.00 - $70,000.00 / Year
Job Category Marketing
Relocation Expense Covered No
Employee Type Full-Time Non-Exempt
Manage Others No
About MFUSED MFUSED is a high-growth cannabis brand built by operators, not spectators. We move fast, hold a high bar for quality, and expect the people on our team to bring the same energy to their craft that we bring to building this company. If you want to build brands in an industry that is still being written, this is the place to do it.
The Role The Jr. Brand Manager is the engine behind MFUSED's campaigns and go-to-market kits — turning a strategic idea into a fully executed launch, from the first creative brief to the post-launch recap. You will work across digital, retail, experiential, and sales channels, coordinating with creative teams, agencies, and cross-functional partners to make sure every deliverable lands on time, on brand, and at a high standard.
This role reports into the Brand Marketing team and is built for someone who wants ownership early — someone who can take a campaign idea, build the plan, run the details, and bring it home.
What You’ll Own Campaigns & Go-To-Market Execution
Own campaigns and Go-To-Market kits from concept through launch and post-launch recap
Take a strategic idea and build it into a comprehensive go-to-market plan — timeline, deliverables, channels, and owners
Support new product launches, seasonal campaigns, and integrated marketing initiatives across digital, retail, experiential, and sales channel
Coordinate launch deliverables across teams and keep every workstream on schedule
Ensure deadlines stay on track without needing reminders from your manager
Creative & Content
Build creative briefs that give agencies and internal creative teams a clear, actionable direction
Draft copy for retail and digital placements, retailer communications, presentations, and campaign summaries — all in MFUSED's brand voice
Assist with the coordination of social calendars and organize content in partnership with the social team
Develop polished marketing materials, presentations, and Go-To-Market kits that are ready to present to internal and external stakeholders
Manage external agencies, vendors, and creative partners — tracking deliverables, timelines, and project milestones
Work closely with creative teams and agencies to keep projects moving and on-brand
Partner with sales and retail teams to make sure campaign materials and messaging support their needs in-market
Gather information, organize content, and support the development of presentations for leadership and cross-functional partners
Performance & Reporting
Analyze campaign and launch performance and prepare post-launch recaps with key insights, recommendations, and performance metrics
Track what is working and flag what isn’t — early and clearly
Who You Are You are highly organized, extremely detail-oriented, and self-motivated — someone who can take a project and run with it without needing to be micromanaged. You care about quality as much as you care about speed, and you don’t let deadlines slip on your watch.
You take feedback well, adapt quickly when priorities shift, and stay solutions-oriented when things get messy — because in a fast-paced, high-growth environment, they will. You communicate clearly, work well under pressure, and are just as comfortable rolling up your sleeves on a last-minute deliverable as you are presenting a finished Go-To-Market kit to the room.
You are naturally curious, coachable, and always looking to grow. You have strong emotional intelligence, sound judgment, and a genuine passion for building brands — and it shows in the quality of your work.
You bring:
A growth mindset and a genuine curiosity about how brands are built
Strong time management and the ability to manage multiple campaigns at once
Comfort receiving feedback and using it to raise the quality of your work
Resilience and professionalism under pressure
A team-first, collaborative approach — and the ability to take ownership when it counts
Excellent written and verbal communication skills
Education Bachelor’s degree in Marketing, Communications, or related field. Experience may substitute for a degree
Strong understanding of integrated marketing principles
Required Experience 2 + years of experience in Brand Marketing, Consumer Marketing, Product Marketing, or Integrated Marketing
Experience supporting brands in CPG, cannabis, beverage, lifestyle, fashion, beauty, or a similar consumer category
Experience managing multiple campaigns simultaneously while keeping deliverables on time and aligned with brand standards
Experience working with creative teams and agencies
Experience taking a campaign idea or strategic initiative and building it into a comprehensive go-to-market plan, from concept through launch and post-launch recap
Experience presenting ideas or Go-To-Market kits professionally to internal or external stakeholders
Experience supporting new product launches, seasonal campaigns, and integrated marketing initiatives across digital, retail, experiential, and sales channels
Experience drafting creative briefs, marketing copy, presentations, and campaign support materials while maintaining a brand’s voice
Experience managing external agencies, vendors, and creative partners by tracking deliverables, timelines, and project milestones
Experience analyzing performance and preparing post-launch recaps with key insights, recommendations, and performance metrics
Experience gathering information, organizing content, and developing polished marketing materials to support presentations
Experience working in a fast-paced, high-growth environment where priorities shift quickly and adaptability is essential
Preferred Experience Experience in the cannabis industry or another regulated consumer products category
Experience supporting a brand through a competitive, fast-moving retail landscape
Familiarity with retail and dispensary-level marketing execution
Technical Skills Proficiency with Canva
Experience with Asana (preferred)
Ability to develop campaign briefs from scratch
Working understanding of email marketing
Working understanding of social media strategy
Ability to analyze campaign performance and translate data into recommendations
Ability to manage deadlines independently, without reminders
Ability to manage campaigns from start to finish with minimal oversight
Physical Demands & Work Environment The physical demands and work environment described here are representative of what an employee encounters while performing the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. Employees who need an accommodation should contact HR to discuss options.
Primarily an office/hybrid environment; regularly required to sit, use a computer, and communicate via phone, email, and video conferencing for extended periods
Occasional travel to retail locations, events, photo/video shoots, or company offices may be required
Occasional lifting of up to 15–20 lbs (campaign materials, event supplies, or product samples)
May be exposed to a retail, warehouse, or event environment on an occasional basis, including standing for extended periods during activations or launches
Must be able to work occasional evenings or weekends to support launches, events, or campaign deadlines
Regular and reliable attendance is an essential function of this role
What You Get in Return High standards deserve real support. MFUSED invests in benefits and resources that allow team members to sustain performance and take care of their lives outside of work. Depending on eligibility, this may include:
Medical insurance options
401(k) matching
Employee Assistance Program (EAP)
Paid company holidays, PTO, and sick leave
Company events including holiday parties and summer events
Benefits may vary by role, location, and employment status.
Compliance & Legal Candidates must be 21 years of age or older and meet all state cannabis employment requirements
Compensation is determined based on experience, market, and other factors
MFUSED is an equal opportunity employer. All applicants will receive consideration without regard to protected characteristics under applicable law
Internal Candidates MFUSED encourages qualified internal team members to apply through our internal systems. Consideration will be based on experience, performance, and alignment with role expectations.
E-VERIFY: Mfused is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employees

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