Associate, Customer Lifecycle Strategist

Overview

We are seeking a data‑driven, customer‑obsessed Customer Lifecycle Marketing Strategist to support the development and execution of customer engagement and retention programs across GEICO’s customer lifecycle. This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives.
Key Responsibilities

Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention.
Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach.
Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insight.
Plan and execute campaigns across email, SMS, and direct mail channels.
Partner with marketing operations and engineering teams to launch automated and triggered communications.
Support testing initiatives (A/B testing, segmentation, and timing strategies).
Monitor campaign performance and identify optimization opportunities.
Collaborate cross‑functionally with Product, Analytics, Creative, and Operations teams.
Help maintain lifecycle calendars, priorities, and campaign documentation.
Key Qualifications

3–5 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy.
Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.
Experience managing projects across multiple stakeholders.
Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.
Experience working with operations and engineering teams to build and deploy highly dynamic campaigns.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Core competency: customer‑centric thinking and lifecycle mindset.
Core competency: data‑driven decision making.
Core competency: structured problem solving.
Core competency: cross‑functional collaboration.
Core competency: attention to detail and operational rigor.
Core competency: test‑and‑learn experimentation approach.
Core competency: ability to balance execution with strategic thinking.
Nice to Have

Experience with Email, SMS or direct mail marketing programs.
Familiarity with customer segmentation or personalization strategies.
Exposure to experimentation frameworks or holdout testing.
Experience working with analytics or customer data platforms (CDP).
Experience supporting retention, subscription, or loyalty programs.
Experience in the Insurance space.
Experience with HighTouch.
Equal Employment Opportunity

GEICO promotes a fair and equal workplace. We guarantee equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunities. We maintain an environment that is free from intimidation or harassment.
Annual Salary

$91,225.00 - $141,450.00
In‑office and remote opportunities available, with up to four weeks remote work per year.

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