Associate, Customer Lifecycle Strategist

Job Summary
We are seeking a data‑driven, customer‑obsessed

Customer Lifecycle Marketing Strategist

who will support the development and execution of customer engagement and retention programs across GEICO’s customer lifecycle. This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives. You will leverage behavioral insights, lifecycle analytics, and personalized engagement strategies to keep customers engaged, satisfied, and loyal.

Key Responsibilities

Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention.

Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach.

Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights.

Plan and execute campaigns across email, SMS, and direct mail channels.

Partner with marketing operations and engineering teams to launch automated and triggered communications.

Support testing initiatives (A/B testing, segmentation, and timing strategies).

Monitor campaign performance and identify optimization opportunities.

Collaborate cross‑functionally with Product, Analytics, Creative, and Operations teams.

Help maintain lifecycle calendars, priorities, and campaign documentation.

Key Qualifications

3–5 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy.

Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.

Experience managing projects across multiple stakeholders.

Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.

Experience working with operations and engineering teams to build and deploy highly dynamic campaigns.

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Core Competencies

Customer‑centric thinking and lifecycle mindset.

Data‑driven decision making.

Structured problem solving.

Cross‑functional collaboration.

Attention to detail and operational rigor.

Test‑and‑learn experimentation approach.

Ability to balance execution with strategic thinking.

Nice to Have

Experience with Email, SMS or direct mail marketing programs.

Familiarity with customer segmentation or personalization strategies.

Exposure to experimentation frameworks or holdout testing.

Experience working with analytics or customer data platforms (CDP).

Experience supporting retention, subscription, or loyalty programs.

Experience in the Insurance space.

Experience in using HighTouch.

Annual Salary
$91,225.00 – $141,450.00

Equal Employment Opportunity Statement
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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