Associate, Customer Lifecycle Strategist
GEICO, New York, NY, United States
Customer Lifecycle Marketing Strategist
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. We are seeking a data-driven, customer-obsessed Customer Lifecycle Marketing Strategist who will support the development and execution of customer engagement and retention programs across GEICO's customer lifecycle. This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives. You will leverage behavioral insights, lifecycle analytics, and personalized engagement strategies to keep customers engaged, satisfied, and loyal. The ideal candidate combines strong execution and strategic thinking to translate business goals into customer journeys and continuously improve engagement and retention through data-driven insights. Key Responsibilities
Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention. Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach. Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights. Plan and execute campaigns across email, SMS, and direct mail channels Partner with marketing operations and engineering teams to launch automated and triggered communications. Support testing initiatives (A/B testing, segmentation, and timing strategies) Monitor campaign performance and identify optimization opportunities. Collaborate cross-functionally with Product, Analytics, Creative, and Operations teams. Help maintain lifecycle calendars, priorities, and campaign documentation. Key Qualifications
35 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy. Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations. Experience managing projects across multiple stakeholders. Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly. Experience working with operations and engineering teams to build and deploy highly dynamic campaigns Strong project management skills with the ability to manage multiple campaigns simultaneously Core Competencies
Customer-centric thinking and lifecycle mindset Data-driven decision making Structured problem solving Cross-functional collaboration Attention to detail and operational rigor Test-and-learn experimentation approach Ability to balance execution with strategic thinking Nice to Have
Experience with Email, SMS or direct mail marketing programs Familiarity with customer segmentation or personalization strategies Exposure to experimentation frameworks or holdout testing Experience working with analytics or customer data platforms (CDP) Experience supporting retention, subscription, or loyalty programs Experience in the Insurance space Experience in using HighTouch
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. We are seeking a data-driven, customer-obsessed Customer Lifecycle Marketing Strategist who will support the development and execution of customer engagement and retention programs across GEICO's customer lifecycle. This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives. You will leverage behavioral insights, lifecycle analytics, and personalized engagement strategies to keep customers engaged, satisfied, and loyal. The ideal candidate combines strong execution and strategic thinking to translate business goals into customer journeys and continuously improve engagement and retention through data-driven insights. Key Responsibilities
Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention. Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach. Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights. Plan and execute campaigns across email, SMS, and direct mail channels Partner with marketing operations and engineering teams to launch automated and triggered communications. Support testing initiatives (A/B testing, segmentation, and timing strategies) Monitor campaign performance and identify optimization opportunities. Collaborate cross-functionally with Product, Analytics, Creative, and Operations teams. Help maintain lifecycle calendars, priorities, and campaign documentation. Key Qualifications
35 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy. Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations. Experience managing projects across multiple stakeholders. Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly. Experience working with operations and engineering teams to build and deploy highly dynamic campaigns Strong project management skills with the ability to manage multiple campaigns simultaneously Core Competencies
Customer-centric thinking and lifecycle mindset Data-driven decision making Structured problem solving Cross-functional collaboration Attention to detail and operational rigor Test-and-learn experimentation approach Ability to balance execution with strategic thinking Nice to Have
Experience with Email, SMS or direct mail marketing programs Familiarity with customer segmentation or personalization strategies Exposure to experimentation frameworks or holdout testing Experience working with analytics or customer data platforms (CDP) Experience supporting retention, subscription, or loyalty programs Experience in the Insurance space Experience in using HighTouch