Paid Media Strategist-Senior Associate -Acquisition Marketing

Overview

The Consumer Bank Marketing Acquisition team develops and leads integrated marketing campaigns to profitably acquire primary bank relationships and grow share of wallet. The Paid Media Strategist-Senior Associate on the Acquisition Marketing team supports and manages customer acquisition campaigns aimed at driving new-to-bank household growth through paid advertising channels (TV, Connected TV, streaming audio, paid social, etc.). This is a high-visibility role with significant cross-functional interaction; you will coordinate multiple campaigns, manage audience overlap, message alignment, channel availability, and execution resources. You will help senior strategists develop ad campaigns, forecast performance, analyze media metrics, and identify optimization opportunities to deliver results against business targets.

Responsibilities

Contribute to data-driven, strategic marketing plans that produce measurable results

Improve tools and capabilities to coordinate audience overlap, message alignment, channel availability, and execution resources

Navigate a highly matrixed organization to influence partners, build consensus, and bring together various functional teams

Identify opportunities to unify paid, owned, and earned channels into comprehensive brand campaigns

Coordinate budgets and resources across paid, owned, and earned investments

Partner with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance

Serve as a marketing thought leader, presenting ideas to educate and upskill across all levels of the organization

Present strategy and performance updates to cross-functional stakeholders

Required qualifications, capabilities and skills

Performance marketing experience in traditional and digital marketing channels

Understanding of managing marketing budgets, forecasts, and expected returns

Skilled working in a highly matrixed organization and using data to influence stakeholders and partners

Collaborative partner who leads through teamwork; recognized as a team player

Data-driven and analytical, with creative problem-solving abilities

Attention to detail with initiative and thoroughness

Loves testing, learning, and taking calculated risks

Understand the big picture and consider impacts outside their initiatives

Comfortable with changing priorities

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and PowerPoint

Preferred qualifications, capabilities and skills

5+ years of marketing experience, preferably in digital marketing and paid media

Financial services industry experience a plus

Ability to manage multiple initiatives within tight deadlines

Chase is a leading financial services firm delivering solutions to help households and businesses achieve their financial goals. We offer a competitive total rewards package including base salary, potential commissions or incentive compensation, and benefits such as health care coverage, retirement savings, and wellness programs. Additional details about total compensation and benefits will be provided during the hiring process.

We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on the basis of protected attributes and make reasonable accommodations for applicants and employees. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer / Disability / Veterans

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