Marketing Manager

Overview

Marketing Manager

– drive occupancy and strengthen the Bridge Senior Living brand across a growing portfolio of senior living communities. This role requires a highly organized marketing professional who turns strategy into execution, builds partnerships, and delivers programs with measurable impact.
You will serve as the primary connection between the Support Center Marketing and community leaders, partnering with operations, sales, executive leadership, and agency partners to bring marketing initiatives to life. From digital marketing and social media to event marketing, reputation management, email campaigns, and sales enablement, your work will support lead generation, occupancy growth, and an exceptional resident and family experience.

What You'll Do

Translate corporate marketing strategy into consistent execution across a 19+ community portfolio.
Partner with community leadership to support local marketing initiatives while ensuring brand standards and marketing best practices.
Execute integrated marketing campaigns across digital, print, social media, email, events, and reputation management.
Support digital marketing initiatives, website content updates, and marketing automation programs that drive engagement and occupancy.
Lead social media execution by managing content, approvals, training, and platform best practices across the portfolio.
Develop marketing materials and sales enablement tools that support community outreach and lead generation.
Coordinate community photography, marketing assets, print production, outdoor advertising, and event marketing initiatives.
Support acquisitions, dispositions, and new community onboarding to ensure seamless brand transitions.
Track budgets, marketing performance, and campaign analytics while managing multiple projects in a fast-paced environment.
Build trusted relationships with community teams, agency partners, and executive leadership to ensure marketing initiatives are delivered with excellence.

What You Should Bring

Bachelor's degree in Marketing, Business, Journalism, or a related field.
6+ years of marketing experience, preferably supporting a multi-site portfolio or multi-location organization.
Experience executing integrated marketing campaigns across digital, social media, email, print, and events.
Strong project management and organizational skills with the ability to manage multiple priorities and meet critical deadlines.
Excellent written and verbal communication skills with exceptional attention to detail.
Experience with CRM platforms, content management systems, email marketing platforms, Google Analytics, social media management tools, and online creative platforms such as Canva.
Working knowledge of marketing analytics, budgeting, and campaign performance reporting.
A collaborative mindset with the ability to build strong relationships across community teams, agency partners, and executive leadership.
A proactive, solutions-oriented approach with a passion for delivering high-quality work and driving results.

Benefits Overview

Bridge Investment Group offers a comprehensive and competitive benefits package designed to support health, financial security, and well-being. Benefits eligibility and availability vary based on position, employment status (full-time or part-time), and length of service, and are subject to change in accordance with plan terms. This summary highlights key benefits and does not constitute a guarantee of coverage. Specific benefits and eligibility requirements will be provided at the time of offer.
Benefits may include:
Health & Insurance Benefits
Comprehensive insurance options, including Medical, Dental, and Vision
Optional coverage such as Critical Illness, Accident, Legal & Identity Theft, and Pet Insurance
Company-paid Life Insurance, with the option to purchase additional coverage
Company-paid Long-Term Disability coverage
Access to a benefits concierge service for personalized support
Access to mental health and well-being resources
Retirement
401(k) Plan with dollar-for-dollar company match up to 6% of pay
Contributions are fully vested immediately
Eligible employees are automatically enrolled at a 4% contribution rate
Eligibility requires a minimum age of 21 and at least 60 days of service
Time Away From Work
Paid Time Off (PTO)
11 paid holidays annually
Parental Leave
Following six (6) months of employment, eligible employees may receive:
Four (4) weeks of paid parental leave as a primary caregiver, or
Two (2) weeks of paid parental leave as a secondary caregiver
Following two (2) years of employment, eligible primary caregivers may receive up to twelve (12) weeks of paid parental leave per birth, adoption, or placement
Learning & Development
Tuition Reimbursement of up to $5,000 per year for pre-approved education expenses
Repayment obligations may apply if employment ends prior to 24 months
EEO Statement: We acknowledge the uniqueness of every individual and are committed to fostering an inclusive environment. We evaluate all candidates on merit without discrimination. We provide reasonable accommodations to qualified individuals with disabilities during recruitment and employment processes. If you need accommodations, please email talentsupport@bridgeig.com.

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