Marketing Specialist II, Salt Lake City, UT

Overview
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is committed to being a great place to work for a diverse workforce of student-focused professionals. The University has pioneered a new way to learn in the 21st century, with a focus on helping students graduate and create a better tomorrow for themselves and their families.

Job Description
The Marketing Specialist II will work with the tracking, reporting and coordination of marketing campaigns, programs and research in support of university marketing initiatives. This person will work independently and in collaboration with key marketing, university programs and strategic relations staff to establish new campaigns, track and report results, assist the department with budget and resource management, conduct market and program research, perform advanced data analysis, interpret reporting and market research results using tools such as Excel and Adobe Analytics, apply findings to marketing initiatives and assist in initiatives such as initiating direct mail campaigns, establishing and overseeing a robust referral program, new program launches, program retirements and maintaining partnership relationships through development of marketing support initiatives.

Essential Functions and Responsibilities

Develop, track and analyze research specific to university programs and partnerships.

Conduct market research, analyze, report findings and provide success metrics.

Develop surveys, focus groups, etc., to test the effectiveness of campaigns and initiatives.

Communicate research findings to the appropriate audiences.

Plan and implement action items in response to research findings.

Track and report results.

Develop and implement marketing plans in support of programs and partnerships.

Ensure tactics are identified, tracked, reviewed and assessed for quality.

Build and maintain dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.

Develop and implement procedures, processes and checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers.

Create plans, track results and measure progress.

Develop marketing strategies and integrated plans in support of program and partnership objectives.

Contribute to program and service messaging under guidance of marketing leadership.

Perform other related duties as assigned.

Knowledge, Skills and Abilities

Qualitatively strong and adept with spreadsheets, databases, analytics and statistical data. Advanced proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP, formulas, data modeling) and hands-on experience with web analytics platforms such as Adobe Analytics; comfortable turning raw data into actionable reporting.

Exceptionally strong skill set in research practices: qualitative and quantitative.

Strong in strategic analysis with the ability to review data and research findings, identify significant trends, implications and opportunities, and craft marketing initiatives to address issues.

Must possess excellent writing skills.

Highly organized and detail oriented.

Competencies
Organizational Impact

Works to achieve operational targets within job areas impacting department, function, or office results.

Work is performed independently on moderately complex projects and assignments with some guidance for direction and complex tasks. Sets objectives to meet project goals.

Problem Solving & Decision Making

Responsible for applying adjustments or recommended enhancements to systems and processes to solve problems or improve the job area’s effectiveness while leveraging a systems-thinking approach.

Communication & Influence

Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.

Leadership & Talent Management

May provide guidance and assistance to entry-level professionals and support employees.

Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.

Job Qualifications
Minimum Qualifications

Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.

Department Specific Minimum Qualifications

Bachelor’s degree in marketing, business or a related degree required.

Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis. Advanced Excel skills (formulas, pivot tables, data visualization); proficient in Microsoft Office, internet research and statistical analysis.

Strong, demonstrated project management orientation necessary.

Experience with Adobe Analytics or a comparable web analytics platform (e.g., Google Analytics) strongly preferred.

Preferred Qualifications

Experience with Adobe Analytics.

Experience building reports or dashboards in Excel or a BI tool (e.g., Tableau, Power BI) is a plus.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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