Content & Social Media Manager

Position Summary

If you're a storyteller who knows how to turn moments into momentum, the Charlotte Symphony Orchestra wants to hear from you. The Charlotte Symphony Orchestra is looking for a creative, skilled content creator to join its marketing team as Content & Social Media Manager. The position leads organic social strategy across all channels, crafting content that reflects the artistry on stage and drives real audience engagement. The ideal candidate is a strong writer, a precise editor, and someone who knows how to build and nurture on-line communities. They'll work closely with colleagues across the organization to grow and sustain audience relationships.
Key Responsibilities

Content Creation & Editing
Capture video and photo content at rehearsals, concerts, and community events
Develop new short-form series specific to each platform to increase engagement and attract new patrons/followers
Document musicians, guest artists/conductors, and life of the orchestra in real time
Manage a library of usable content for ongoing use
Ensure that all materials meet the highest standards of excellence and comply with CSO’s style, branding, and messaging goals
Social Media Management
Own day-to-day management of social media channels
Increase engagement for existing audiences with high-quality social initiatives
Maintain consistent brand voice and messaging
Stay up-to-date with social media trends, algorithm adjustments and demonstrate best practices
Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
Monitor and respond to comments, messages and mentions to foster community engagement
Support paid social campaigns in coordination with other team members as needed
Content Planning & Collaboration
Work with the Sr. Director of Communications to execute weekly editorial plan
Support marketing campaign moments with content, including static graphics and video content
Coordinate and partner with musicians, staff, and creative artists to identify story opportunities and development of new content
Assist with website content updates as needed
Assist with other department activities as needed
Qualifications

Bachelor's degree in marketing, communications, or related areas
Minimum of 2-3 years of experience managing social media business accounts
Strong writing, copyediting, and proofreading skills
Strong visual instincts across both static and video content, with ability to execute on-brand assets independently
Proficiency in social analytics
In-depth knowledge of social media trends and platforms, including Instagram, Facebook, Threads, X, YouTube, and TikTok
Proficiency in Adobe Creative Suite, including Photoshop, Premiere Pro, and Illustrator
Reliable self-starter with ability to work both independently and cooperatively as part of a team
Experience covering live events a plus
Availability for evening and weekend work is required
Note: CSO Administrative Staff follow a hybrid work schedule, a minimum of 4 days in the office.

#J-18808-Ljbffr