Social Media & Content Manager

We're looking for a Social Media & Content Manager to own how our content gets made for social and how it reaches people, across our own brand, our founder's channels and our client accounts.

Our editors, designers and producers make great content. This role makes sure it gets seen. You understand social media and distribution, you help shape the strategy, and then you execute it: setting up and running channels, creating posts, planning releases, publishing it right, and showing what's working. You'll work closely with our founder and a small, fast-moving team, and use AI to help us publish like a much bigger one.

This is a hands-on role for someone who thinks strategically, loves building systems, and gets things out the door.

Key Responsibilities

Help shape social and distribution strategy for our brand and our clients: which channels, which formats, what cadence, and what each audience should do next

Build release calendars and launch rollouts around each audience and call to action

Track performance and report what's working in real numbers (views, clicks, sign-ups, inquiries), then turn it into what we change next

Execution

Set up and manage YouTube, Instagram, Facebook, TikTok and LinkedIn channels for our brand and our clients

Create posts yourself, including captions, carousels, text and B-roll posts, and short cutdowns

Own publishing: titles, thumbnails, descriptions, captions, scheduling and release timing

Manage music licensing and rights clearance so nothing gets claimed or taken down

Brief and coordinate with our designers and editors, and move deliverables through client approvals on schedule

Build AI workflows for research, repurposing, captioning and resizing, with human review before anything goes live

Ideal Fit

2+ years running social for a brand, agency or creator, with channels you can show grew because of you

Someone who can explain why a strategy should work, then roll up your sleeves and make it happen

Strong on YouTube: search, packaging, retention and the Studio back end

Experienced building channels from zero or turning existing accounts around

Using AI tools in your daily work, including but not limited to Claude, ChatGPT, VEED, CapCut and Runway, with opinions on what to automate and what never to fake

Organized and process-minded: you build the checklist, then follow it

Proactive and comfortable owning your work without constant direction

Have worked with music licensing platforms (Soundstripe, Artlist, Epidemic or similar)

Have run Meta or LinkedIn ads

Have agency or client-facing experience

Compensation

$25 to $38/hr, or $50,000 to $65,000/year for full-time, depending on experience

Open to part-time or full-time, W-2 or 1099 contractor, depending on the right person

Why This Role

Work directly with our founder and a growing media and production team

Shape social and distribution strategy, and see it through

Help build AI-powered content workflows for our brand and our clients

Room to grow into owned media, AI content products for clients, and your own creator projects

Start: As soon as Late November or December
About Skye Link Media
Skye Link Media is a media production agency with a Charlotte production studio, Enventys Studios. We create brand films, documentaries, podcasts, event and activation media, and content systems for founder-led brands, consumer brands, event organizers and growing companies. We believe stories create the outcomes, and in a noisy AI era, stories that resonate with real people are what build media that compounds.

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