Product Marketing Manager

Product Marketing Manager, Cooling
Irvine, CA / Full-time

Your Responsibilities
The Product Marketing Manager will be responsible for product launch management and product lifecycle management, in collaboration with the Product Owner (PO). Leader for cross‑functional teams in go‑to‑market excellence, with strategic planning for product market position.

Pay range: $108,018 - $144,023
Incentive Target %: 8%

Manage go‑to‑market launch strategy for new products, and maintain product lifecycle for assortment defined by Head of Sell Through

Be the first point of contact for the BU for all cross‑functional teams

Excellent professional relationship management with key stakeholders

Support BU sell‑through strategy and implementation

Partnership with PO during PDP process to ensure timely sales communication; align sales stakeholders, socialize product concepts/features with discretion, and compile feedback for BU leaders to action

Strong analytical skills; PowerBI knowledge, data mining in Excel, creating competitive analyses, and synthesizing findings & recommendations into all presentable outputs.

Strong presentation skills required to create and deliver the product launch story for sales and customers

Develop trade and customer specific sell‑through strategy for product category with success metrics, in collaboration with field and customer sales

Align and influence promotional strategy with Sales Steering

Identify and address on‑going lifecycle product improvement opportunities related to product claims, brand campaign extension, POSM development and sales & training messaging

Monitor product performance at regional level across US and Canada (incl. framework for channel management regarding assortment and pricing)

Analyze, compile and define market requirements concerning trends, consumers, competitors, distribution, based on regional consumer journey

Monitor voice of shopper/consumer, with Consumer Insights Manager, to inform portfolio feature requests and ensure alignment for product development, in collaboration with the PO

Lead claims development, feature naming and product positioning with brand and legal in preparation for new product launches or product lifecycle refresh

Prepare and present the product line to dealers, via meetings or trade shows

Your profile

Bachelor’s degree - Marketing/Business - Required

Master’s degree - Marketing/Business - Preferred

5-7 Years experience - Category management, product management, product marketing, Sales and promotional budget steering Required

Optimistic, creative and motivating personality, with excellent problem solving skills

Market and consumer knowledge, knowing customers and stakeholders

Understanding of value chain with focus on marketing and sales

Marketing and/or promotional budget steering

Strong collaboration and communication skills in dealing with different stakeholders, sought‑after networker & partner

Expertise in go‑to‑market strategy and product launch

Expertise in assortment management (regional and local levels)

Knowledge of pricing systems design, execution and controlling

Execution of holistic marketing concepts with regional focus

Awareness of MDA trends and features, BSH market position, with ability to synthesize data to summarize and communicate actionable findings

Solution‑oriented, challenger mindset for collaborative ways of working

Must have skill at analysis, planning, and negotiation

Ability to provide purpose, commitment, and transparency with clear expectation setting

Travel required based on business needs; domestic and international

Experience in home appliances or consumer electronics is a plus, experience in marketing or sales required

Travel Percentage – 30%

Your Pay & Benefits
The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.

Wellness Plan that allows participating employees to earn lower medical care premiums.

401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer‑funded profit sharing contribution dependent on company profitability.

Two weeks of paid vacation for all non‑temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.

Unlimited paid vacation for all Director and above level positions.

The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non‑Production Line).

40 hours of paid personal leave (Production Line).

12 days of paid holidays per year (max 8 hours paid per day).

Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.

BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information
Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

Equal Opportunity Employer
BSH is an equal opportunity employer and does not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, military service, or any other protected class. By including everyone and ensuring equal opportunities, BSH unleashes its full potential - EOE / AA Employer.

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