DualEntry Head of Marketing

DualEntry — Head of Marketing
Type: Full-time | On-site | New York City, NY Compensation: $250,000–$350,000 + equity ($80,000–$116,000) Hiring count: 1 Visa sponsorship: None available Reports to: Founding team (Ben and Santi)

About DualEntry
DualEntry is building an AI-native ERP for modern finance teams, automating manual data‑entry work and replacing legacy on‑premise systems in a 30‑year‑old market seeing its first new entrant. Founded in 2024, the company has raised over $100M from Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures, Google Ventures, and 20+ angels. It serves businesses from $5M ARR through NYSE‑listed companies.

Founded: 2024 | Team size: ~20+ | Total funding: $100M+ Industry: FinTech / AI-native ERP Website: dualentry.com Office: New York City

The Role
A high‑ownership marketing leadership role owning the function end‑to‑end — strategy, positioning, brand, and multi‑channel execution — scaling from a lean 7‑person team into a full GTM engine.

What You’ll Be Doing

Own marketing end‑to‑end: strategy, positioning, messaging, brand, and multi‑channel execution across content, paid, and website optimization

Build and scale the marketing organization: hire and mentor team leads for growth, product marketing, content, and paid channels

Drive consistent pipeline growth by defining channel priorities, campaign strategy, and measurable KPIs

Establish operational rigor and playbooks: budget allocation frameworks, campaign processes, performance tracking, funnel optimization

Partner directly with the Head of Sales to align demand‑gen and sales‑enablement, ensuring GTM cohesion from first touch through close

Lead brand positioning and competitive differentiation in a 30‑year‑old market seeing its first new entrant

Tech stack: N/A (marketing leadership role)

Requirements

6+ years scaling GTM in high‑growth startups (Series A to D)

Generalist marketer strong in 2+ domains (demand gen, product marketing, brand, growth)

Team management experience; scrappy generalists preferred over corporate senior execs

Hands‑on execution: campaigns, paid, content, CRO, not strategy‑only

CFO/finance buyer experience or fintech/ERP background a strong plus

Based in New York City (this is a NYC‑only role, no remote or relocation)

Green Flags

Background from leading tech companies like Ramp, Meta, Microsoft, Lyft

Background from accounting companies like PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero, Intuit

Seed‑to‑Series‑B founding or early hire experience

Hands‑on execution track record across multiple channels

CFO‑selling or fintech/ERP market experience

Experience working closely with sales and GTM alignment

Red Flags

Avoid sourcing candidates from these companies: Campfire, Rillet, Coast, and Tabs

Highly corporate or enterprise‑only background

Strategy‑only or execution‑averse profile

Inability to articulate generalist GTM approach

Discomfort with fast‑paced pivots and ambiguity

Expecting a CMO or VP title, or unwilling to grow into the role

Role Details
Salary $250,000–$350,000 Equity $80,000–$116,000 On‑site policy On‑site, NYC only — no remote or relocation Visa sponsorship None available Employment type Full‑time Location New York City, NY

Benefits: 15 PTO days + 12 public holidays; full medical, dental, and vision; commuter benefits; 401k.

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