Web Product Marketing Manager, Owned & Operated Channels

Description
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad‑free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa‑enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Key Job Responsibilities

Develop, launch and optimize web funnels and landing pages to drive conversion

Partner with subject matter experts to drive growth through end‑to‑end campaign optimization, A/B testing and localization

Generate breakthrough analytical insights that drive significant conversion improvement, CPA efficiencies and traffic growth

Design and implement test plans (A/B and multivariate) to understand drivers of response and conversion

Work closely with product and UX teams to design and develop landing pages

Identify opportunities for technical and platform improvement, quantify impact and drive tool/platform improvements with product and technical teams

Partner with SEO, SEM leads to drive growth and develop best‑in‑class plans

Oversee content and design strategy and execution to ensure SEO, funnel, UX and conversion best practices

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end‑to‑end customer experience across multiple channels and customer touch points

Basic Qualifications

4+ years of professional non‑internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion

Experience managing and measuring marketing performance in various channels

3+ years of digital marketing experience with deep understanding of web standards and a solid understanding of the relationship between content, visual design, and user experience

Experience using various web technologies/front end coding, such as HTML, CSS, JavaScript, and WordPress

Experience working with web technology, application development, and content management systems

Preferred Qualifications

Experience managing external partners to develop marketing programs

Experience presenting ideas to various levels of an organization to gain support for initiatives

Technical MarTech tooling like Adobe Experience Manager or Gradial knowledge

Technical attribution and performance tooling like Tableau or Amplitude knowledge

Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customerservice; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans), EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Culver City - 109,100.00 - 160,000.00 USD annually

USA, CA, San Francisco - 120,000.00 - 179,600.00 USD annually

USA, NY, New York - 120,000.00 - 179,600.00 USD annually

Company: Amazon.com Services LLC

Job ID: A3195377

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