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B2B Marketing Strategist: Demand Gen & ABM

Pearson · Multiple locations ·

Pay:
75.000 - 97.500
Job type:
Full Time

Pearson is seeking a Specialist, Marketing to support activation, coordination, and optimization of programs for priority audiences and accounts within Growth Accounts. You will partner with global audience marketing leads, regional stakeholders, and sales to execute plans aligned to priorities and local market needs.
The role emphasizes B2B marketing, demand generation, and cross‑functional collaboration. Strong project management, analytics, and knowledge of tools like Salesforce, HubSpot, and

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