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B2B Marketing Strategist: Demand Gen & ABM

Pearson · Multiple locations ·

Job type:
Full Time

Pearson is seeking a Specialist, Marketing to lead activation and optimization of programs for Growth Accounts. You will collaborate with global audience leads, regional stakeholders, and sales partners to implement plans aligned to business priorities and local market needs.
The role requires proven B2B marketing, demand generation, ABM experience, and strong project management. You will manage multi‑channel programs, analyze outcomes, and stay ahead of trends while driving revenue and

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