Product Manager, Global Strategic Marketing (GSM) (7192)

Career Opportunities: Product Manager, Global Strategic Marketing (GSM) (7192)
Job Title: Product Manager, Global Strategic Marketing (GSM)

Job Country: United States (US)

ESSENTIAL RESPONSIBILITIES
The Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the enteral feeding business, including the NeoMed portfolio and related platforms.

This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions.

The Product Manager operates as a strategic leader without direct authority, closely collaborating with cross functional partners through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives.

RESPONSIBILITIES
Lead upstream marketing strategy for assigned product lines and innovation initiatives within the enteral feeding portfolio

Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions

Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy

Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions

New Product Development
Lead cross functional teams through the stage gate process from concept through commercialization

Develop target product profiles, market requirements, and business cases (NPV, ROI, margin)

Serve as strategic marketing lead for high priority innovation programs

Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance

Develop global commercialization strategies including positioning, messaging, pricing, and launch planning

Lead development of claims, copy, and core marketing assets in partnership with cross functional teams

Ensure alignment with downstream marketing and sales teams to support successful global launches

Support market entry strategies and expansion into new geographies

Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets

Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization

Maintain and evolve global pricing strategies in alignment with market conditions and business objectives

Support strategic initiatives such as M&A evaluation and integration planning

Cross Functional Leadership
Influence and align cross functional teams including R&D, Regulatory, Quality, Clinical, and commercial stakeholders

Act as the voice of the customer and the commercial organization within product development

Drive alignment across global and regional marketing teams to ensure effective execution

QUALIFICATIONS
Required
3+ years of marketing experience, preferably in medical device or healthcare

Experience in product management, including new product development and commercialization

Demonstrated ability to lead cross functional initiatives and influence without direct authority

Strong analytical and financial acumen, including experience with business cases (NPV, ROI, margin)

Experience with Voice of Customer research and market analysis

Strong communication, presentation, and project management skills

Ability to manage multiple priorities in a fast-paced environment

Ability to travel up to 25–30%

Preferred
MBA or equivalent business/strategic experience

Bachelor’s or Master’s degree in Engineering or related technical field

Experience, in enteral feeding, digestive health, NICU, or related therapeutic areas

Experience supporting global product launches

Understanding of regulatory and clinical requirements in medical device development

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification and are not intended to be an exhaustive list of all responsibilities.

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Important: If you are a current employee of Avanos or a current Avanos Contractor, please apply here.

Benefits
Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Benefits on day 1

Free onsite gym

Onsite cafeteria

HQ region voted best place to live by USA Today

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