Performance Marketing Coordinator

This is a hybrid position, and this person will need to come into the office a few times per month. Candidates must currently reside within commuting distance to our Linthicum, Maryland Headquarters.

Who we are
At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization.

Every employee at SECU contributes to our members’ financial well-being, and we’ll always do what’s right for our members, employees, and communities.

Feel good about what you do. Belong to a place where you matter and can make a difference.

What you will do
The Performance Marketing Coordinator supports paid digital campaign execution, tracking, and optimization by coordinating assets, monitoring performance, and recommending improvements to help drive effective marketing results.

The Performance Marketing Coordinator adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position, including all aspects of the Bank Secrecy Act and related regulations, such as OFAC, and the USA Patriot Act, Fair Lending and Information Security.

A day in your life might include

Assist in launching and managing paid digital campaigns across Paid Search, Paid Social, Display and other channels

Coordinate campaign assets with internal creative teams and external agencies

Help ensure campaigns launch accurately and on schedule

Perform quality assurance (QA) checks on campaign assets and landing pages

Monitor campaign pacing and budgets

Recommend opportunities for A/B testing, creative optimization and audience refinement

Assist in identifying underperforming campaigns and recommending optimizations

Support implementation of tracking pixels, conversion events, and campaign tagging

Help validate tracking using Google Tag Manager and other analytics tools

Maintain campaign naming and tracking conventions and documentation

Additional tasks as requested

What we need from you
Education and Experience Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.

Equivalent experience may be considered in lieu of a degree.

0-3 years of experience in marketing, digital marketing, advertising, campaign coordination, or a related role preferred.

Familiarity with tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, or similar platforms preferred.

Strong analytical thinking and problem‑solving skills

Strong writing and communication skills

Strong business acumen

Strong organization skills with keen attention to detail

Ability to prioritize multiple projects and tasks

Ability to work independently with a strong sense of self‑accountability

Demonstrated ability to work in a collaborative team environment

Physical Requirements

Must be able to remain in a stationary position, often standing or sitting for prolonged periods

Compensation
Salary: Min. $51,200 – Mid‑Point $66,600

Benefits

Annual corporate‑wide incentives

401k plan with company matching

Generous sick, vacation and personal leave

SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.

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