Head of eCommerce

Head Of E-Commerce

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About The Role

We are building a premium, drop-based e-commerce business designed to create culturally relevant moments, deepen fandom, and deliver differentiated member value. This is not a traditional always-on store.
As Head of E-Commerce, you will own the end-to-end strategy, execution, and P&L for this business. You'll orchestrate merchandising, vendors, marketing, operations, and the site experience to deliver high-quality, high-impact drops that drive excitement, exclusivity, and commercial performance.
A core part of the role is staying ahead of consumer product and apparel trends, translating emerging aesthetics, materials, and cultural signals into compelling drops that resonate with fans and reinforce a premium position.
In the early phase, production will be supported by white-label vendors, while your team retains full ownership of product direction, timelines, quality, brand integrity, and results.
This role requires strong commercial judgment, operational discipline, creative taste, and cultural fluency.
In the role of Head of E-Commerce, you will report to the Executive Vice President, Emerging Business.
We are considering applicants for the location(s) of Los Angeles.
About You

We get excited about candidates, like you, because you combine commercial ownership, creative instinct, and operational rigor—and know how to turn all three into a scalable business.
What You'll Do

Strategy & Ownership
Own the e-commerce vision, roadmap, and P&L
Translate strategy into a 12–24 month execution plan with clear milestones
Set priorities for drop sequencing, investment, and growth
Product Direction & Trend Leadership
Stay ahead of trends across apparel, streetwear, and lifestyle categories
Translate insights into drop concepts, assortment strategies, and product briefs
Ensure each drop feels current, distinctive, and culturally credible
Balance trend-forward ideas with brand authenticity, fan needs, and margin targets
Drop & Assortment Leadership
Define drop cadence, scope, and success metrics
Align drops to fan segments, assortment strategy (good / better / best), and financial guardrails
Partner with Merchandising on product briefs, design approvals, pricing, and buy quantities
Vendor & Partner Management (White-Label)
Select and manage production partners
Set clear ownership boundaries between internal teams and vendors
Hold partners accountable for timelines, quality, and cost
Lead issue resolution and recovery when execution is at risk
Marketing, Growth & Membership Integration
Integrate e-commerce into the membership value proposition
Partner with Marketing to build hype and execute launches
Partner with Lifecycle to drive repeat engagement, LTV, and ROI
Balance demand generation with inventory and operational realities
Commerce Experience & Conversion
Own the end-to-end shopping experience with Product
Deliver a premium, high-conversion experience that reinforces urgency and exclusivity
Launch drop-specific pages and improve discovery, conversion, and post-purchase experience
Drive experimentation and data-informed optimization
Team Leadership
Build and lead a lean, high-performing team
Establish clear decision rights and accountability
Set a culture of high standards, speed, and fan-first thinking
Coach leaders to operate effectively in a fast-moving, ambiguous environment
Qualifications

Required
15+ years in e-commerce, DTC, or consumer product leadership
Experience leading drop-based, capsule, or launch-driven commerce
Strong P&L ownership and commercial decision-making
Experience managing external vendors or white-label partners
Proven ability to balance brand, creativity, and operational execution
Comfortable making decisions with incomplete information
Strong cross-functional leadership
Strongly Preferred
Background in streetwear, fashion, collectibles, gaming, or entertainment
Experience with membership or loyalty-driven models
Experience scaling early-stage businesses into repeatable systems
Familiarity with licensing or IP-based products
Track record building premium consumer experiences
About The Team

You will lead a small but nimble team that is specifically designed to navigate the high-growth trajectory of the Crunchyroll Store. This specialized group manages the entire product lifecycle, from initial product development and buying to the final stages of site merchandising and warehouse/fulfillment. While the e-commerce unit operates with significant autonomy to drive direct-to-consumer revenue, it remains deeply integrated within the broader Crunchyroll ecosystem to align with global brand and content strategies. As a key pillar of the company's "flywheel" business model, the team collaborates across streaming, marketing, and engineering to maximize subscriber lifetime value.
Why You Will Love Working At Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
About Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.

Our Commitment To Diversity And Inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.