Product Manager II

Product Manager II

Fox News Media is looking for a Product Manager II to own the digital product experience for new and unidentified users across FOX News Media digital properties. This Product Manager II is responsible for converting anonymous visitors into known users, maximizing acquisition, driving account creation, and establishing the early engagement patterns that turn first-time visitors into loyal, returning readers and viewers.
You will own the product experience from the moment a user arrives through the point at which we can identify their consumption behavior. That includes acquisition touchpoints, onboarding surfaces, and the product layer around account creation and authentication. Success in this role requires analytical rigor, a strong grasp of user behavior, and the ability to operate independently on a lean team managing multiple workstreams.
A snapshot of your responsibilities:
Own the end-to-end product strategy for the new user experience from first visit through the identification event where a user's consumption behavior becomes known
Build and maintain a roadmap for acquisition and onboarding surfaces, prioritizing based on audience impact, conversion data, and strategic value
Identify and own acquisition touchpoints that product can influence, including app store listings, install flows, and pre-authentication experiences across web, mobile, and connected TVs
Define what a differentiated FNM onboarding experience looks like and build toward it, including leveraging our CRM platform to deliver feature-driven onboarding campaigns
Partner with Core Experiences on authentication infrastructure while owning the product experience around all account creation and login touchpoints
Optimize the full acquisition funnel for unidentified users, maximizing CTR, session depth, and conversion to known user status
Define and track conversion metrics from anonymous visit through account creation, using data to identify friction points and prioritize improvements
Partner with CRM and marketing teams to ensure product surfaces support campaign goals, contributing product perspective on what features and capabilities can be leveraged to drive acquisition
Design and execute A/B tests to validate acquisition and onboarding hypotheses
Serve as the primary product point of contact for engineering, design, data, and marketing teams on all new user workstreams
Write clear PRDs and user stories that give engineering teams what they need to build confidently
Own sprint ceremonies at the pod level, including backlog grooming, sprint planning, and sprint reviews
Drive prioritization and keep delivery on track without dedicated delivery support
Coordinate with the Registered Users pod to ensure a seamless handoff once a user's consumption behavior is established
Define success metrics for new user product initiatives, including acquisition rates, onboarding completion, account creation conversion, and early engagement depth
Partner with data and analytics teams to ensure visibility into funnel performance and user behavior
Use data to exercise sound judgment on prioritization and to communicate product impact clearly to stakeholders
Actively uses AI agents as a core part of daily product workflows, not as an occasional tool but as a practiced, default approach to getting work done
Applies AI to research, synthesis, and analysis, including competitive research, user behavior pattern recognition, and data summarization
Leverages AI for PRD drafting, user story creation, and sprint preparation
What you will need:
2-5+ years of product management experience, with demonstrated ownership of consumer-facing acquisition, onboarding, or growth surfaces
Strong analytical instincts; you are able to work with data independently to answer product questions, identify patterns, and make prioritization decisions with limited direction
Experience running A/B tests and interpreting results to drive product decisions
Solid understanding of web and mobile product fundamentals; you are comfortable discussing technical tradeoffs with engineering partners
Clear, confident written and verbal communication; you can write PRDs, present roadmaps to stakeholders, and manage expectations across teams
Ability to operate independently on a lean team, managing multiple workstreams without close supervision
Active, practiced use of AI agents across research, synthesis, PRD drafting, stakeholder communications, and sprint preparation, with a demonstrated habit of building and iterating on agent-assisted workflows
Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position
Experience at a digital media, news, or consumer content platform
Familiarity with CRM platforms (Braze or similar) from a product strategy perspective
Background in app store optimization, install flow design, or mobile acquisition surfaces
Track record improving acquisition or onboarding funnel metrics in a consumer product context
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $114,000.00-150,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
View more detail about FOX Benefits.