Web Strategy and Optimization Contractor

Contractor, Web Strategy & Optimization (Web Experience)

We're seeking a Web Strategy & Optimization Contractor to own the company's website channel and digital customer experience strategy for HCP and patient audiences. This role is accountable for driving website performance, user experience, conversion, engagement, and measurable business outcomes. You will continuously improve customer journeys, increase lead generation and revenue impact, and maximize return from the web channel. You will partner closely with brand teams, UX/design, analytics, operations, and agencies to create frictionless, high-performing web experiences. You are equally comfortable shaping enterprise web strategy as you are optimizing site performance, diagnosing issues, and running tests that deliver impact.
Own Web Strategy & Channel Performance

Develop and execute website strategy aligned to business objectives and brand priorities
Own performance of the web channel, including engagement, conversion, and business outcomes
Identify and prioritize opportunities to improve journeys, increase lead generation, and drive revenue impact
Establish a roadmap of enhancements across UX, content, performance, and discoverability
Improve Customer Experience & Journeys

Design clear, intuitive end-to-end website journeys for HCPs and patients
Improve user experience using customer insights, analytics, and usability best practices
Drive UX deep dives with Brand and Omnichannel Engagement leads to identify friction points
Ensure content is clear, accessible, and consistent across brands
Guide teams on best practices for information architecture, accessibility, and usability
Drive Conversion Rate Optimization (CRO)

Lead conversion optimization initiatives, including hypothesis development and A/B testing
Analyze user behavior (navigation, clicks, drop-offs) to identify improvement opportunities
Test and optimize page layouts, content, and features to increase engagement and conversion
Improve Website Performance & Technical Health

Identify and resolve issues impacting site speed, Core Web Vitals, and technical performance
Optimize pages for mobile experience, load time, and scalability
Monitor ongoing site health and proactively address performance issues
Partner with technical teams to enhance site stability and reliability
Strengthen Measurement & Analytics

Define clear success metrics (e.g., engagement, navigation, conversion) for each website
Partner with customer analytics teams to translate Adobe Analytics data into actionable insights
Validate tagging and data integrity in Adobe Analytics prior to launches
Track performance over time and continuously optimize for improved outcomes
Enhance Discoverability (SEO/GEO)

Support already existing activities to increase search visibility and discoverability (SEO/GEO) across web properties
Recommend optimizations to content, structure, and metadata to increase organic reach
Support Governance & Compliance

Ensure consistent use of approved templates, components, and content standards
Maintain compliance with privacy, accessibility, and regulatory (PRC) requirements
Embed best practices into web development and publishing workflows
What You Bring

7+ years of experience in website strategy, digital experience, or web optimization
Proven ability to own and improve website performance and customer journeys
Experience in pharma/healthcare, including HCP and patient audiences
Strong expertise in conversion optimization (CRO), testing, and analytics-driven decision making
Deep experience with Adobe CMS and Adobe Analytics
Strong understanding of SEO/GEO and digital discoverability
Solid grasp of what drives effective websites: clarity, speed, usability, performance, and compelling content
Ability to interpret data, identify insights, and translate into action
Strong collaboration skills with ability to influence across teams and agencies
Familiarity with regulated environments (PRC) and digital compliance requirements