Web Strategy and Optimization Contractor

Contractor, Web Strategy & Optimization (Web Experience)
bout This Role
We're seeking a

Web Strategy & Optimization Contractor

to own the company's website channel and digital customer experience strategy for HCP and patient audiences.
This role is accountable for driving

website performance, user experience, conversion, engagement, and measurable business outcomes . You will continuously improve customer journeys, increase lead generation and revenue impact, and maximize return from the web channel.
You will partner closely with brand teams, UX/design, analytics, operations, and agencies to create frictionless, high-performing web experiences. You are equally comfortable shaping enterprise web strategy as you are optimizing site performance, diagnosing issues, and running tests that deliver impact.

What You'll Do
Own Web Strategy & Channel Performance

Develop and execute

website strategy aligned to business objectives and brand priorities
Own performance of the web channel, including

engagement, conversion, and business outcomes
Identify and prioritize opportunities to

improve journeys, increase lead generation, and drive revenue impact
Establish a roadmap of enhancements across UX, content, performance, and discoverability

Improve Customer Experience & Journeys

Design clear, intuitive

end-to-end website journeys for HCPs and patients
Improve user experience using

customer insights, analytics, and usability best practices
Drive UX deep dives with Brand and Omnichannel Engagement leads to identify friction points
Ensure content is

clear, accessible, and consistent across brands
Guide teams on best practices for

information architecture, accessibility, and usability

Drive Conversion Rate Optimization (CRO)

Lead

conversion optimization initiatives , including hypothesis development and A/B testing
nalyze user behavior (navigation, clicks, drop-offs) to identify improvement opportunities
Test and optimize page layouts, content, and features to

increase engagement and conversion

Improve Website Performance & Technical Health

Identify and resolve issues impacting

site speed, Core Web Vitals, and technical performance
Optimize pages for

mobile experience, load time, and scalability
Monitor ongoing site health and proactively address performance issues
Partner with technical teams to enhance

site stability and reliability

Strengthen Measurement & Analytics

Define clear success metrics (e.g.,

engagement, navigation, conversion ) for each website
Partner with customer analytics teams to translate

Adobe Analytics data into actionable insights
Validate tagging and data integrity in Adobe Analytics prior to launches
Track performance over time and continuously optimize for improved outcomes

Enhance Discoverability (SEO/GEO)

Support already existing activities to increase

search visibility and discoverability (SEO/GEO)

across web properties
Recommend optimizations to content, structure, and metadata to increase organic reach

Support Governance & Compliance

Ensure consistent use of

approved templates, components, and content standards
Maintain compliance with

privacy, accessibility, and regulatory (PRC) requirements
Embed best practices into web development and publishing workflows

What You Bring

7+ years of experience in

website strategy, digital experience, or web optimization
Proven ability to

own and improve website performance and customer journeys
Experience in pharma/healthcare, including

HCP and patient audiences
Strong expertise in

conversion optimization (CRO), testing, and analytics-driven decision making
Deep experience with

Adobe CMS and Adobe Analytics
Strong understanding of

SEO/GEO and digital discoverability
Solid grasp of what drives effective websites:

clarity, speed, usability, performance, and compelling content
bility to interpret data, identify insights, and

translate into action
Strong collaboration skills with ability to influence across teams and agencies
Familiarity with

regulated environments (PRC) and digital compliance requirements