Temporary Marketing and Communication Specialist for Student Wellbeing

Temporary Marketing and Communication Specialist for Student Wellbeing

Overview
The Marketing and Communication for Student Wellbeing reports to the Director of Student Wellbeing. The Marketing and Communication Specialist for Student Wellbeing is responsible for overall planning, development, implementation, assessment and coordination of all marketing/promotional materials for the department. This position is responsible for planning, designing, and supervising the department's website and all web‑based projects including social media engagement to maximize effectiveness and desired outcomes.

Responsibilities
Knowledge & Technical

Develops, plans, designs, and updates the department's website.

Oversees, grows, and improves presence and maximizes effectiveness of social media platforms, including tracking engagement. Monitors and responds to social media posts, as needed.

Consulting / Advising / Supervision

Supervision responsibilities include recruiting, hiring, training, scheduling, and evaluating student marketing assistants, photographers, videographers, content creators, marketing interns, and/or practicum students and a Graduate Assistant, if applicable.

Coordinates with key stakeholders for the development of the department's internal and external publications and promotional materials.

Collaborates with other departments on programs and initiatives such as Healthy Hawks and Homecoming to provide marketing/promotion/design support and leadership as needed.

Serves on department committees for special events and campaigns such as Rock the Rec, Dive‑In Movie, Seahawk Plunge, and other departmental events.

Serves as the communications liaison for the department.

Performs other duties as assigned related to the organization's vision, mission, and values.

Project Management

Evaluates, assesses, reviews, and manages all activities related to the production of marketing materials and promotional materials.

Responsible for the technology needs and equipment orders for Marketing's photographers, videographers, and content creators.

Oversight, management, and point of contact for various Marketing software used by the department.

Coordinates submission of marketing materials to various media outlets across campus, including but not limited to newsletters, digital signage, and partnering offices and departments (Examples: Hawk E‑News, Swoop, Student Affairs Newsletter, Transfer Newsletter, Housing & Residential Life, Campus Life, and CHHS).

Responsible for managing the Marketing and Communications Budget.

Organization

Develops a comprehensive and integrated marketing plan for the entire Campus Recreation department which aligns with divisional and departmental goals.

Manages Campus Recreation's participation in fairs, visitation days, orientations, and other requested events.

Develops departmental brands and images, ensuring that a unified departmental identity is conveyed and consistent messaging across all marketing mediums. Ensures all communication adheres to the University brand identity and trademark standards.

Attends and actively participates in staff meetings, in‑service education sessions and other divisional or departmental meetings, and serves on university committees and boards as needed.

Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to position or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Education, Knowledge, Skills & Experience

Experience in website management and digital marketing creation (web, e‑mail, social, mobile, content marketing).

Experience with project planning, time management, and resource allocation to meet the complex marketing needs of an organization.

Graphic design and publication skill set, with experience in design software like Adobe Creative Suite, primarily Photoshop, Illustrator, InDesign, and Premier Pro.

EEO Statement
UNCW does not discriminate against any employee or applicant for employment because of his or her race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs.

Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNCW Wilmington participates in E‑Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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