Digital Content Strategist (Pasadena)

We are a premier provider dedicated to healing children and young adults, strengthening families, and transforming communities through quality, comprehensive services and advocacy. We envision a world in which children and young adults, families, and communities are able to heal, grow, and thrive.

Starting Salary Range: $30.00 - $33.65 per hour (based on experience)

What We Offer
An outstanding benefits package and numerous opportunities for career growth and advancement within our organization!

13 Paid Holidays per year including Juneteenth

Earn up to 16 days of paid vacation time, plus 50 hours of paid sick leave annually.

401(k) with no wait period and no vesting schedule

401(k) matching up to 4%

Medical insurance offering 3 HMO with Kaiser and Health Net, and also a PPO Plan

The Difference Card- Employer-funded benefit that works alongside an employee's health insurance plan to help offset out-of-pocket costs like copays, deductibles, and coinsurance.

Dental insurance both HMO & PPO options, with 100% employer paid for HMO employee only coverage plan

Vision insurance offers 100% employer-paid vision plan through EyeMed for you and your entire family

Life and AD&D insurance 100% employer paid up to two times the annual salary

Long Term Disability

Flexible Spending Account for Medical and Dependent Care

Employee Assistance Program

This role is eligible for Public Service Loan Forgiveness (PSLF)

ESSENTIAL FUNCTIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

The essential functions include:

Content Creation

Lead the creation of video, photography, and graphics for the Hillsides brand and sub-brands, including Youth Moving On, HillsidesCares, and Center of Excellence

Collaborate on the development of a comprehensive content strategy aligned with the strategic plan and marketing goals

Create and maintain an integrated editorial calendar that supports all divisions and overall brand through a multichannel approach: social media platforms, websites, publications, and email marketing

Identify audience segments and tailor content to donors, clients/families, community partners, referral sources, and prospective customers

Mission-Driven Storytelling

Lead development of impact stories that highlight client outcomes, staff expertise, and community impact

Translate program data and outcomes into compelling, human-centered visual storytelling through video, photography, and graphic design

Ensure storytelling is ethical, trauma-informed, and dignity-centered

Graphic Design Support

Assist the organization with completing creative requests submitted through the Copy and Design Request submission process

Design projects include assisting with the development of printed collateral, digital materials, and promotion items/swag

Work closely with the Graphic Designer on large-scale projects to gather printing quotes, vendor selection, and review of proofs

Contribute to traditional advertising campaigns with the creation of digital ads, print ads, landing pages, and email marketing

Digital Media Tracking & Optimization

Monitor and report on content performance metrics such as engagement, website traffic, campaign effectiveness, and conversions

Use data and insights to refine content strategy and formats

Identify opportunities to repurpose high-performing content across channel

Content & Asset Management

Maintain a centralized content and story bank, including testimonials, photos, videos, and case studies

Track content usage across departments and channels

Identify content gaps and proactively plan new stories and content development

Other duties as required

EDUCATION, EXPERIENCE & CERTIFICATES

Bachelor's degree (or equivalent) in Graphic Design, Media, or related field

3-5+ years of professional experience in content creation, social media marketing or graphic design

Proficient in design software including the Adobe suite

Exceptional design, video, and photography skills

Experience translating complex or sensitive topics into accessible content

Strong organizational and project management skills

Ability to collaborate across multidisciplinary teams and manage multiple deadlines

Understanding of basic SEO and digital content best practices

Valid California drivers license, clean driving record and personal vehicle insurance acceptable to Hillsides' insurance carrier

TRAUMA INFORMED CARE (TIC)
Hillsides practices Trauma Informed Care (TIC) principles which recognizes the signs, symptoms, and widespread impact of trauma; Employees are asked to comprehensively integrate knowledge of Trauma Informed Care into policies, procedures, and practices with the goal to prevent re-traumatization which promotes healing of families, youth, individuals, and communities.

Hillsides is an Equal Opportunity Employer
We welcome applicants from all backgrounds and do not discriminate based on any legally protected characteristic, including race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, disability, medical condition, age, veteran or military status, or marital status, in accordance with applicable federal, state, and local laws. We are committed to providing reasonable accommodation(s) for individuals with disabilities throughout the application and employment process.

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