Digital Content Specialist (Pasadena)

We are a premier provider dedicated to healing children and young adults, strengthening families, and transforming communities through quality, comprehensive services and advocacy. We envision a world in which children and young adults, families, and communities are able to heal, grow, and thrive.
Starting Salary Range: $30.00 - $33.65 per hour (based on experience)
What We Offer: An outstanding benefits package and numerous opportunities for career growth and advancement within our organization!
13 Paid Holidays per year including Juneteenth
Earn up to 16 days of paid vacation time, plus 50 hours of paid sick leave annually.
401(k) with no wait period and no vesting schedule
401(k) matching up to 4%
Medical insurance offering 3 HMO with Kaiser and Health Net, and also a PPO Plan
The Difference Card- Employer-funded benefit that works alongside an employee's health insurance plan to help offset out-of-pocket costs like copays, deductibles, and coinsurance.
Dental insurance both HMO & PPO options, with 100% employer paid for HMO employee only coverage plan
Vision insurance offers 100% employer-paid vision plan through EyeMed for you and your entire family
Life and AD&D insurance 100% employer paid up to two times the annual salary
Long Term Disability
Flexible Spending Account for Medical and Dependent Care
Employee Assistance Program
This role is eligible for Public Service Loan Forgiveness (PSLF)
ESSENTIAL FUNCTIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
The essential functions include:
Content Creation Lead the creation of video, photography, and graphics for the Hillsides brand and sub-brands, including Youth Moving On, HillsidesCares, and Center of Excellence
Collaborate on the development of a comprehensive content strategy aligned with the strategic plan and marketing goals
Create and maintain an integrated editorial calendar that supports all divisions and overall brand through a multichannel approach: social media platforms, websites, publications, and email marketing
Identify audience segments and tailor content to donors, clients/families, community partners, referral sources, and prospective customers
Mission-Driven Storytelling Lead development of impact stories that highlight client outcomes, staff expertise, and community impact
Translate program data and outcomes into compelling, human-centered visual storytelling through video, photography, and graphic design
Ensure storytelling is ethical, trauma-informed, and dignity-centered
Graphic Design Support Assist the organization with completing creative requests submitted through the Copy and Design Request submission process
Design projects include assisting with the development of printed collateral, digital materials, and promotion items/swag
Work closely with the Graphic Designer on large-scale projects to gather printing quotes, vendor selection, and review of proofs
Contribute to traditional advertising campaigns with the creation of digital ads, print ads, landing pages, and email marketing
Digital Media Tracking & Optimization Monitor and report on content performance metrics such as engagement, website traffic, campaign effectiveness, and conversions
Use data and insights to refine content strategy and formats
Identify opportunities to repurpose high-performing content across channel
Content & Asset Management Maintain a centralized content and story bank, including testimonials, photos, videos, and case studies
Track content usage across departments and channels
Identify content gaps and proactively plan new stories and content development
Other duties as required
EDUCATION, EXPERIENCE & CERTIFICATES Bachelor's degree (or equivalent) in Graphic Design, Media, or related field
3-5+ years of professional experience in content creation, social media marketing or graphic design
Proficient in design software including the Adobe suite
Exceptional design, video, and photography skills
Experience translating complex or sensitive topics into accessible content
Strong organizational and project management skills
Ability to collaborate across multidisciplinary teams and manage multiple deadlines
Understanding of basic SEO and digital content best practices
Valid California drivers license, clean driving record and personal vehicle insurance acceptable to Hillsides' insurance carrier
TRAUMA INFORMED CARE (TIC) Hillsides practices Trauma Informed Care (TIC) principles which recognizes the signs, symptoms, and widespread impact of trauma; Employees are asked to comprehensively integrate knowledge of Trauma Informed Care into policies, procedures, and practices with the goal to prevent re-traumatization which promotes healing of families, youth, individuals, and communities.
Hillsides is an Equal Opportunity Employer We welcome applicants from all backgrounds and do not discriminate based on any legally protected characteristic, including race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, disability, medical condition, age, veteran or military status, or marital status, in accordance with applicable federal, state, and local laws. We are committed to providing reasonable accommodation(s) for individuals with disabilities throughout the application and employment process.

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