Senior Marketing Manager

Our client is a leading B2B SaaS platform built for roofing and contracting businesses. They're looking for a Senior Marketing Manager to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You'll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes.

This is a role for someone who doesn't just maintain the status quo - they bring fresh strategy, innovation, and elevated impact that pushes the business beyond what it's already doing today. The ideal candidate can hit the ground running quickly, truly elevate current efforts, and demonstrate advanced strategic thinking, clearly articulate their impact, and provide concrete examples of how they've driven true ROI.

This role is hybrid or onsite if preferred, 3-5 days a week.

Core Responsibilities

Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, and more

Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment

Identify opportunities to optimize the full-funnel marketing engine across the entire customer lifecycle - from awareness and conversion to retention and loyalty

Collaborate with product management to define positioning, messaging, and launch plans

Analyze performance data to make fast, informed decisions and continuously improve ROI

Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes

Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions

Coach, mentor, and raise the bar for junior team members and colleagues

What We're Looking For

7+ years of B2B SaaS marketing experience

Deep understanding of demand generation, GTM strategy, and sales alignment

Proven track record of contributing to pipeline and revenue growth

Ability to elevate existing programs and bring genuine innovation - not just incremental improvement

Takes full ownership of outcomes and holds themselves and others accountable

Leadership presence with the ability to motivate and inspire teams

Sets high standards for performance and execution

Continuously seeks ways to improve results, efficiency, and impact

Self-motivated and comfortable operating with ambiguity

Strong project management and prioritization skills

Prior experience managing budgets, vendors, or small teams

Bonus Points For

Background marketing to SMBs or owner-operated businesses

Experience in construction tech, FSM, home services, or trades SaaS

Familiarity with PE-backed SaaS environments

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