State Director

Job Title:

State Director of Operations (Georgia)

Location:

Atlanta, GA (Onsite; relocation required if not local)

Travel:

50%+

Position Summary
Trulieve is seeking a results-driven, commercially focused State Director of Operations to lead our Georgia market. This is a full P&L ownership role responsible for driving revenue growth, expanding market share, and delivering strong profitability across a multi-site, multi-channel operation.

As the senior leader for the state, you will operate as the business owner for Georgia, accountable for achieving aggressive sales targets, optimizing margins, and executing a high-performance growth strategy in a competitive and highly regulated environment. This role is ideal for a leader who thrives on owning results, leading sales-focused teams, and scaling high-growth markets.

Key Responsibilities
Own and Drive State P&L Performance:

Take full ownership of the state P&L, including revenue, gross margin, operating expenses, and EBITDA performance

Deliver against ambitious revenue and profitability targets, with clear accountability for results

Build and execute data-driven forecasts, budgets, and financial plans

Champion a sales-first culture across all business lines

Drive teams to meet and exceed sales goals, KPIs, and growth targets

Optimize pricing, promotions, and product assortment to maximize revenue

Identify and execute on new revenue opportunities across retail and wholesale channels

Leverage analytics and market insights to continuously refine sales strategies and outperform competitors

Execute Strategic Growth Initiatives:

Develop and implement state-specific growth strategies aligned with company objectives

Translate enterprise strategy into localized, high-impact execution plans

Lead initiatives that accelerate market share expansion and customer acquisition

Deliver Operational Excellence:

Ensure seamless day-to-day operations across retail, supply chain, and support functions

Drive initiatives to improve efficiency, reduce costs, and expand margins

Maintain optimal inventory and product availability to maximize sales opportunities

Build and Lead High-Performing Teams:

Recruit, develop, and lead a high-performing, metrics-driven leadership team

Establish a culture of accountability, performance, and continuous improvement

Align team goals with revenue targets and financial outcomes

Coach leaders to elevate performance and drive consistent execution against sales plans

Ensure Regulatory Excellence:

Oversee compliance with all state regulations and company policies

Maintain strong relationships with regulatory agencies and key stakeholders

Ensure audit readiness and operational integrity across all locations

Collaborate Across the Organization:

Partner with executive leadership and cross-functional teams to align on growth priorities and execution

Ensure marketing, operations, and merchandising efforts are directly tied to revenue and performance goals

Qualifications

10+ years of Retail Leadership experience required

Proven experience with full P&L ownership, including driving revenue growth and profitability

Strong track record of consistently achieving or exceeding sales targets in a multi-site environment

Executive leadership experience in fast-paced, highly competitive, and regulated industries (cannabis, retail, healthcare, or similar preferred)

Deep commercial acumen with the ability to translate strategy into measurable financial results

Experience leading large, cross-functional teams with a focus on accountability and performance

Analytical mindset with the ability to leverage data to drive decisions and optimize outcomes

Exceptional communication and leadership skills with the ability to influence at all levels

Education

MBA or advanced degree preferred

Why Join Trulieve
At Trulieve, we are building a best-in-class organization focused on growth, innovation, and operational excellence. We’re looking for leaders who are competitive, performance-driven, and motivated by delivering results.

We offer

Competitive base salary + performance-based bonus tied to revenue and profitability

Equity/long-term incentive opportunities

Career advancement in a rapidly growing national company

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