Senior Direct Response Copywriter

Seeking a strategic Senior Direct Response Copywriter for a remote freelance opportunity, the ideal candidate will write digital and print advertising focused on delivering measurable business results while collaborating with channel leads and the Direct Response Copy Lead.
Key responsibilities:

Collaborate with channel leads to analyze consumer data and KPIs to optimize creative for performance ad campaigns
Establish an authentic fan-to-fan tone in performance marketing strategies and execution
Create effective performance marketing content across various platforms including Paid Social, Landing Pages, and Direct Mail

Required qualifications:

5+ years of relevant performance marketing experience
Experience in sports or iGaming advertising
Strong understanding of effective communication within limited real estate
Ability to thrive in a fast-paced environment and manage pressure
Willingness to take on a variety of tasks, both large and small