Vice President, Paid Media

Vice President, Paid Media
Do you enjoy developing media strategies that connect brands with the right audiences and deliver measurable business impact? Are you energized by combining data, creativity and innovation to shape integrated campaigns across an evolving media landscape?

About The Role

Paid Media Strategy & Leadership: Develop integrated paid media strategies that align with client objectives, audience insights and business goals across digital and traditional channels.

Omnichannel Media Planning: Lead media planning across paid social, search, programmatic, video, out‑of‑home, broadcast, print and emerging media, ensuring recommendations are grounded in data and tailored to client needs.

Performance & Optimization: Establish measurement frameworks, monitor campaign performance and guide optimization strategies that improve efficiency and deliver measurable business outcomes.

Media Partnerships & Innovation: Lead strategic partnerships with media vendors and publishers, evaluating opportunities, emerging technologies and marketplace innovations that strengthen client programs.

Client Leadership & Strategic Counsel: Serve as a senior advisor to clients, presenting media strategies, guiding investment decisions and helping clients navigate an evolving media landscape.

Team Leadership & Talent Development: Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work.

Business Growth & Capability Development: Contribute to new business efforts, identify opportunities to expand client engagements and help evolve Zeno's paid media capabilities through innovation and thought leadership.

About You

10+ years of experience in paid media, media strategy or integrated marketing within an agency or other fast‑paced environment.

Proven success developing integrated media strategies across Brand, Corporate and B2B clients.

Deep understanding of paid media planning across paid social, search, programmatic, video and emerging channels.

Experience managing campaigns across platforms including Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads.

Experience with programmatic display, paid search and cross‑channel media planning.

Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush or similar tools.

Strong understanding of media measurement, attribution, optimization and performance analytics.

Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations.

Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.

Proven leadership experience, including mentoring team members and leading integrated teams.

Collaborative, adaptable mindset with a passion for innovation, continuous learning and delivering measurable client impact.

Preferred Qualifications

Experience supporting ecommerce or retail media campaigns.

Experience working across integrated communications, public relations and marketing programs.

Experience contributing to new business initiatives or agency thought leadership.

Familiarity with AI‑enabled media planning, optimization or workflow tools.

Pay Range: $130,000 - $150,000 USD/yr.

Zeno offers a competitive compensation package that may include annual bonuses, a Paid Time Off policy, 401(k) plan, and other benefits depending on the role and location. Other rewards may include paid holidays, self‑care time, mental health support, tuition assistance and financial coaching.

About Our Benefits
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long‑term disability. Our Be Kind to Your Mind program provides a paid subscription to Headspace and access to mental health providers through a best‑in‑class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in employee resource groups which build communities for sharing and support. We also provide generous vacation, paid holidays and self‑care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. Our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These benefits are available to non‑temporary employees in the US.

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job‑related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self‑identify their race, ethnicity and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.

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