Consultant, Marketing Management (Web Personalization and Cross-Channel Salesfor

Job Overview We are looking for a Consultant to partner with cross‑functional teams at Nationwide Financial Marketing Integration (NFMI) to maximize Salesforce capabilities, deliver personalized experiences across web, email, and paid media, and help shape NFMI’s personalization strategy.
Responsibilities Support the development and execution of key NFMI initiatives, including the web personalization roadmap, transition to new personalization capabilities, digital identification, web‑to‑email integration, and paid media audience connectivity.
Deliver personalized web experiences prioritized through governance, and connect audiences across web, paid, and email channels.
Support integration of audience activation and personalization efforts across marketing touchpoints and drive relevant customer experiences throughout the journey.
Lead and manage projects, setting multiple target completion dates and adapting to shifting priorities.
Implement digital and traditional marketing tactics and media, including creative development, planning, and execution.
Monitor emerging content, design, and marketing trends and incorporate insights into strategy.
Analyze customer insights, analytics, and tools to define target audiences, forecast market and competitor needs, and make data‑based decisions.
Ensure programs remain on strategy and schedule.
Qualifications Bachelor’s degree in marketing, business administration, or a related field (Master’s preferred).
Eight or more years of professional experience in marketing, strategy, consulting, or financial services.
In‑depth knowledge of marketing methodologies, insurance/financial services products, distribution systems, and customer segmentation.
Strong verbal and written communication skills and ability to lead and prioritize projects.
Experience with project leadership concepts and methodologies.
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, or FLMI are considered a plus.
Job Conditions Hybrid position based in Columbus, OH. Candidates will collaborate in office 3 days per week; remote associates may also be considered. FINRA Series 6 must be obtained within 120 days of hire. Not eligible for overtime (exempt). Normal office environment with occasional travel.
Benefits Medical, dental and vision coverage.
Life insurance and short‑ and long‑term disability coverage.
Paid time off, including 18 days pro‑rated for new hires, 9 paid holidays, Lifetime PTO and Unity Day PTO.
401(k) plan with company match and company‑paid pension plan.
Business‑casual attire allowance.
Equal Opportunity Employer Nationwide is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic protected by applicable law.

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