Digital Marketing Strategist

Job Summary
We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic marketing team. The ideal candidate will develop, deploy, analyze, and optimize email and SMS campaigns in collaboration with colleagues from the Marketing and Digital teams, working closely with the digital marketing lead to drive successful email, SMS, and web marketing strategies.

Principal Duties and Responsibilities

Design and develop email and SMS marketing campaigns that drive engagement and conversions

Deploy campaigns using email marketing platforms and SMS marketing tools

Publish content on corporate website and customer portals

Collaborate with cross‑functional teams, including design and content teams, to ensure campaign components align with overall campaign goals

Track and measure campaign performance using analytics tools specific to email and SMS

Optimize campaigns based on data and performance metrics for email and SMS channels

Report on KPIs and campaign success for email and SMS campaigns to stakeholders

Know the company’s brand, products, and customer personas

Deliver performance reports to internal stakeholders

Ensure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirements

Stay current on content and digital marketing best practices and techniques for creating effective and engaging content

Qualifications
Education

Bachelor’s degree in Marketing, Communications, or a related field

Work Experience

3+ years of experience in digital marketing with a focus on email, SMS marketing, and SEO

Preferred / Desired

Proficiency in website content management systems, such as Adobe Experience Manager (AEM) – highly preferred

Experience using web analytics platforms, including Google Analytics and Piwik, to measure website performance, analyze user behavior, identify optimization opportunities, and inform marketing strategy – highly preferred

Familiarity with email marketing platforms such as Dynamics and HubSpot – highly preferred

Experience with A/B testing and conversion rate optimization for email and SMS campaigns

Knowledge of email deliverability best practices

Familiarity with SMS compliance regulations

Certifications in email marketing or SMS marketing

Health Care or Health Plan experience – strongly preferred

Skills / Abilities / Competencies

Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value

Experience with SMS marketing tools and platforms

Strong analytical skills and ability to interpret data to drive email and SMS campaign optimization

Ability to manage multiple projects and deadlines simultaneously

Bring fresh ideas forward by listening to and working with employees and the people we serve

Strong, demonstrated track record of the ability to execute on time, on budget, and within scope

Working Conditions

This is a hybrid role that requires onsite team meetings at Assembly Row, Somerville 1×/quarter

Remote workdays require a stable, secure, quiet, and compliant workspace

Remote Type
Hybrid

Work Location
399 Revolution Drive

Scheduled Weekly Hours
40

Employee Type
Regular

Work Shift
Day (United States of America)

Pay Range
$79,560.00 – $115,720.80 Annual

EEO Statement
8925 Mass General Brigham Health Plan Holding Company, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)‑282‑7642.

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