Digital Marketing Strategist

Site: Mass General Brigham Health Plan Holding Company, Inc.Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.Job SummaryThe salary range for this position is $79,560 to $105,000 annually.Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world’s leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage.Our work centers on creating an exceptional member experience – a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise.We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing, deploying, analyzing, and optimizing based on key performance indicators (KPIs) for email and SMS campaigns in collaboration with colleagues from across the Marketing team and from the Digital team. This person will work closely with the digital marketing lead to drive successful email, SMS, and web marketing strategies.Principal Duties and Responsibilities:Design and develop email and SMS marketing campaigns that drive engagement and conversionsDeploy campaigns using email marketing platforms and SMS marketing toolsPublish content on corporate website and customer portalsCollaborate with cross-functional teams, including design and content teams, to ensure campaign components align with overall campaign goalsTrack and measure campaign performance using analytics tools specific to email and SMSOptimize campaigns based on data and performance metrics for email and SMS channelsReport on KPIs and campaign success for email and SMS campaigns to stakeholdersKnow the company’s brand, products, and customer personasDeliver performance reports to internal stakeholdersEnsure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirementsStay current on content and digital marketing best practices and techniques for creating effective and engaging contentQualificationsEducation:Bachelor's degree in Marketing, Communications, or related fieldWork Experience3+ years of experience in digital marketing with a focus on email, SMS marketing, and SEOPreferred/Desired:Proficiency in website content management systems, like Adobe Experience Manager (AEM) highly preferredExperience using web analytics platforms, including Google Analytics and Piwik, to measure website performance, analyze user behavior, identify optimization opportunities, and inform marketing strategy highly preferredFamiliarity with email marketing platforms such as Dynamics and HubSpot highly preferredExperience with A/B testing and conversion rate optimization for email and SMS campaignsKnowledge of email deliverability best practicesFamiliarity with SMS compliance regulationsCertifications in email marketing or SMS marketingHealth Care or Health Plan experience is strongly preferredSkills/Abilities/Competencies:Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.Experience with SMS marketing tools and platformsStrong analytical skills and ability to interpret data to drive email and SMS campaign optimizationAbility to manage multiple projects and deadlines simultaneouslyBring fresh ideas forward by listening to and working with employees and the people we serve.Strong, demonstrated track record of the ability to execute on time, on budget, and within scope.Additional Job Details (if applicable)Working ConditionsThis is a hybrid role that requires onsite team meetings at Assembly Row, Somerville 1x/quarterRemote workdays require a stable, secure, quiet, and compliant workspaceRemote TypeHybridWork Location399 Revolution DriveScheduled Weekly Hours40Employee TypeRegularWork ShiftDay (United States of America)Pay Range$79,560.00 - $115,720.80/AnnualGrade7At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package.EEO Statement:8925 Mass General Brigham Health Plan Holding Company, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.Mass General Brigham Competency FrameworkAt Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.
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