Digital Business Development Manager

Overview Digital Business Development Manager (Digital Sales Specialist Role) – Location: OKC or Tulsa
Position Digital Business Development Manager (Digital Sales Specialist Role)
About Crawford Crawford Electric Supply provides electrical products and services to contractors. We operate throughout the southeast region of the United States and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates. We are committed to diversity, a supportive culture, and opportunities to grow your career.
Position Summary The Digital Business Development Manager is responsible for growing Crawford’s digital business by identifying opportunities where digital solutions can create value for our customers. Working closely with sales teams and customers, this role helps improve how customers buy, manage inventory, track projects, and do business with Crawford. Through partnership with Digital Operations and Material Solutions, the role drives customer adoption, strengthens relationships, and supports long-term growth across Crawford’s digital solutions products.
Responsibilities Business Development & Growth
Find and develop digital opportunities within the sales pipeline that drive revenue and strengthen customer relationships.
Review projects, bids, and customer needs to identify where digital solutions can create value.
Partner with sales teams to build account plans and position Crawford's digital tools as a competitive advantage.
Customer Solutions & Adoption
Work with customers to understand their purchasing, inventory, project, and ordering processes and recommend solutions that improve efficiency and visibility.
Support customer meetings, presentations, site visits, and proposals by demonstrating the value of Crawford's digital platform.
Partner with Material Solutions and Digital Operations teams to deliver successful implementations and grow customer adoption of digital solutions.
Training, Support & Performance
Train and support sales associates on digital tools, customer value, and opportunity identification.
Track digital revenue, adoption, and conversion results while sharing customer feedback and improvement opportunities with leadership and key stakeholders.
Qualifications Bachelor’s Degree preferred
Electrical Distribution Industry a plus
3-5 years in eCommerce, digital business, digital marketing, or marketing technology
Sales experience strongly preferred
Additional Requirements Ability to travel 60% of the time, sometimes overnight
Note The above statements describe the general nature and level of work. They are not exhaustive. Crawford is an equal opportunity employer.
What We Offer You We offer great family-friendly benefits to full-time associates:
Paid time off
Paid parental leave
401(k) retirement savings with company match
Professional and personal development programs
Opportunity to become a shareholder
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Robust wellness program
Gym reimbursement
Employee Assistance Program (EAP)
Equal Employment Opportunity Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, disability, marital status, pregnancy, genetic information, sexual orientation, or protected veteran status, or any other categories protected by law.
Sonepar is committed to inclusion and will provide reasonable accommodations for applicants with disabilities. If accommodations are required to participate in the application or interview process or to perform the essential functions of the position, please contact recruiting@sonnepar-us.com.

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