Integrated Media Supervisor

Responsibilities

Managing the day-to-day workflow of the media buying/planning staff on specific accounts

Collaborating frequently with clients as well as our Account Services, Creative & Insight teams

Leading and developing a team consisting of Integrated Planners and Optimization Specialists in preparing, developing and implementing media plans

Developing and managing cross-channel campaigns within highly visible accounts while leading presentation, providing strategic counsel and developing client relationships

Help team members develop strategic recommendations, presentations, memos and POVs (point-of-view) for clients

Developing measurement plans with analytics specialists to communicate clear and concise results to executive client leadership

Monitoring campaign performance and proactively recommending campaign optimization or channel shifts

Works with other Supervisors to foster department interaction and growth

Representing team/agency at events, coordinating training programs, speaking at industry or agency functions and department meetings

Requirements

7+ years of agency experience in media planning and buying

Experience in planning paid media, across channels including TV, Radio, Print, Out-of-Home, Programmatic (CTV/OLV/Audio/Display/Native/DOOH), Social and/or Experiential media

Ability to manage people and projects smoothly and efficiently

Proficiency in audience profiling tools (Comscore, Nielsen, MRI, etc.)

Strong experience in managing overall media budgets

Excellent interpersonal skills, demonstrating energy and passion for the work

Effective problem-solver and generator of innovative solutions

Well versed in applicable software and technology platforms

Proficient in Google or Microsoft office products

Analytics experience setting up advanced GA4 tracking and MMM

Experience with onboarding and executing CDP advertising strategies

Core Competencies
Demonstrates expertise in media planning and buying across multiple channels, with a strong focus on campaign management, client relationship development, and team leadership. Proficient in analytics and audience profiling to optimize media strategies and deliver measurable results.

#J-18808-Ljbffr