Chief Marketing Officer

Description

About UIDC
UIDC’s operations create meaningful employment and training opportunities for Tribal members and the communities we serve. As an organization committed to long-term growth, workforce development, and responsible stewardship, UIDC continues to expand and diversify its business portfolio through strategic investment and innovation.

Why Work for UIDC
As part of UIDC, you join a values-driven enterprise with strong leadership, significant career growth opportunities, and an unwavering commitment to team development. We offer a competitive compensation and benefits package, including:

Comprehensive medical, dental, vision, and Rx coverage

Paid Time Off

Employer‑paid life and disability plans

401(k) with up to 3.5% employer match

Meaningful training, development, and advancement pathways, including opportunities supporting Tribal workforce development

Position Overview
The CMO oversees marketing strategies, brand architecture, performance analytics, customer insights, and multi-channel campaign execution across UIDC’s entire enterprise. This leader partners directly with the President, executive team, General Managers, and business unit leaders to drive measurable revenue gains, customer growth, brand strength, cross‑business engagement, and long‑term enterprise vitality.

The ideal candidate is a seasoned enterprise marketing executive with deep experience managing multiple brands, complex business portfolios, and sophisticated marketing technology ecosystems.

Key Executive Responsibilities
Enterprise Strategy & Leadership

Define and lead the enterprise‑wide marketing strategy aligned with financial performance, customer growth goals, portfolio priorities, and measurable ROI.

Translate strategy into outcomes including revenue growth, visitation, customer acquisition, retention, loyalty, brand equity, market share, and campaign performance.

Govern multi‑brand architecture and standards while protecting individual business identities.

Portfolio Growth & Revenue Optimization

Align marketing strategies with revenue goals across hospitality, gaming, tourism, retail, food & beverage, property management, and additional UIDC operations.

Lead enterprise‑wide cross‑promotional strategies to increase engagement and portfolio awareness.

Utilize segmentation, loyalty data, and analytics to deepen personalization and customer lifetime value.

Digital, Traditional & Multi-Channel Marketing Leadership

Lead strategy across SEO, digital advertising, social media, content, web, email, and emerging technologies.

Oversee traditional media including broadcast, print, OOH, and event marketing.

Ensure high‑performing multi‑channel campaigns that drive measurable business results.

Customer Insights & Experience Strategy

Oversee enterprise research and analytics to influence major business decisions.

Lead customer journey design and experience improvements in partnership with operations leaders.

Marketing Technology & Analytics Oversight

Direct the use of CRM systems, analytics platforms, segmentation engines, automation tools, and dashboards.

Ensure sophisticated reporting practices connecting marketing spend to revenue impact and customer behavior.

Agency, Vendor & Cross-Functional Leadership

Manage creative, media, and marketing agency relationships and vendor performance.

Collaborate across PR, Communications, HR, Community Relations, and legal counsel to ensure brand alignment and message discipline.

Budgeting & Resource Strategy

Oversee multi-million-dollar enterprise marketing budgets with strict ROI accountability.

Allocate resources to highest-value growth opportunities.

Team Leadership & Tribal Workforce Development

Build and mentor a high-performing, multidiscipline marketing team.

Support UIDC’s commitment to Tribal career development through mentorship, training, and opportunity creation.

Requirements

Bachelor’s degree required; MBA strongly preferred

10+ years senior marketing leadership across multi-brand enterprises or complex portfolios

Proven record driving measurable business outcomes including revenue growth, visitation, loyalty, brand strength, and campaign ROI

Expertise in digital strategy, analytics, segmentation, CRM, automation, and multi-channel campaigns

Experience overseeing marketing technology ecosystems, dashboards, and data governance

Demonstrated leadership of budgets, agencies, vendors, and complex marketing operations

Strong executive presence; highly skilled communicator with board-level experience

Experience in hospitality, gaming, tourism, retail, food & beverage, or regulated industries preferred

Experience working respectfully within Tribal enterprises or mission-driven organizations

Ability to obtain a Class III Gaming License

Valid driver’s license and eligibility for UIDC’s Drivers Program

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