Chief Marketing Officer

Chief Marketing Officer at Umpqua Hospitality Services Corp
Roseburg, Oregon, United States - Full Time
Start Date

Immediate

Expiry Date

13 Oct, 26

0.0

Posted On

15 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Enterprise Marketing Strategy

Brand Architecture

Multi-channel Campaign Execution

Customer Insights

Performance Analytics

CRM Systems

Digital Strategy

Budget Management

Agency Management

Revenue Optimization

Customer Journey Design

Stakeholder Leadership

Market Share Growth

SEO

Social Media Marketing

Data Governance

About UIDC
About UIDCUIDC’s operations create meaningful employment and training opportunities for Tribal members and the communities we serve. As an organization committed to long-term growth, workforce development, and responsible stewardship, UIDC continues to expand and diversify its business portfolio through strategic investment and innovation.Why Work for UIDCAs part of UIDC, you join a values-driven enterprise with strong leadership, significant career growth opportunities, and an unwavering commitment to team development. We offer a competitive compensation and benefits package, including:Comprehensive medical, dental, vision, and Rx coveragePaid Time OffEmployer-paid life and disability plans401(k) with up to 3.5% employer matchMeaningful training, development, and advancement pathways, including opportunities supporting Tribal workforce development

Description
Description DescriptionUIDC is seeking a highly accomplished Chief Marketing Officer (CMO) to lead a sophisticated, enterprise-wide marketing function that drives growth, elevates brand performance, and strengthens the competitive position of every business within the organization. This executive leader will develop an integrated marketing vision, oversee multi-channel strategy, advance customer insights, and ensure marketing excellence across a diverse and expanding portfolio. The CMO plays a critical role in shaping UIDC’s future by aligning marketing strategy with enterprise goals, revenue performance, and long‑term organizational success.About UIDCUIDC’s operations create meaningful employment and training opportunities for Tribal members and the communities we serve. As an organization committed to long‑term growth, workforce development, and responsible stewardship, UIDC continues to expand and diversify its business portfolio through strategic investment and innovation.Why Work for UIDCAs part of UIDC, you join a values‑driven enterprise with strong leadership, significant career growth opportunities, and an unwavering commitment to team development. We offer a competitive compensation and benefits package, including:Comprehensive medical, dental, vision, and Rx coveragePaid Time OffEmployer-paid life and disability plans401(k) with up to 3.5% employer matchMeaningful training, development, and advancement pathways, including opportunities supporting Tribal workforce developmentPosition OverviewThe CMO oversees marketing strategies, brand architecture, performance analytics, customer insights, and multi‑channel campaign execution across UIDC’s entire enterprise. This leader partners directly with the President, executive team, General Managers, and business unit leaders to drive measurable revenue gains, customer growth, brand strength, cross‑business engagement, and long‑term enterprise vitality.The ideal candidate is a seasoned enterprise marketing executive with deep experience managing multiple brands, complex business portfolios, and sophisticated marketing technology ecosystems.Key Executive ResponsibilitiesEnterprise Strategy & LeadershipDefine and lead the enterprise‑wide marketing strategy aligned with financial performance, customer growth goals, portfolio priorities, and measurable ROI.Translate strategy into outcomes including revenue growth, visitation, customer acquisition, retention, loyalty, brand equity, market share, and campaign performance.Govern multi‑brand architecture and standards while protecting individual business identities.Portfolio Growth & Revenue OptimizationAlign marketing strategies with revenue goals across hospitality, gaming, tourism, retail, food & beverage, property management, and additional UIDC operations.Lead enterprise‑wide cross‑promotional strategies to increase engagement and portfolio awareness.Utilize segmentation, loyalty data, and analytics to deepen personalization and customer lifetime value.Digital, Traditional & Multi‑Channel Marketing LeadershipLead strategy across SEO, digital advertising, social media, content, web, email, and emerging technologies.Oversee traditional media including broadcast, print, OOH, and event marketing.Ensure high‑performing multi‑channel campaigns that drive measurable business results.Customer Insights & Experience StrategyOversee enterprise research and analytics to influence major business decisions.Lead customer journey design and experience improvements in partnership with operations leaders.Marketing Technology & Analytics OversightDirect the use of CRM systems, analytics platforms, segmentation engines, automation tools, and dashboards.Ensure sophisticated reporting practices connecting marketing spend to revenue impact and customer behavior.Agency, Vendor & Cross‑Functional LeadershipManage creative, media, and marketing agency relationships and vendor performance.Collaborate across PR, Communications, HR, Community Relations, and legal counsel to ensure brand alignment and message discipline.Budgeting & Resource StrategyOversee multi‑million‑dollar enterprise marketing budgets with strict ROI accountability.Allocate resources to highest‑value growth opportunities.Team Leadership & Tribal Workforce DevelopmentBuild and mentor a high‑performing, multidiscipline marketing team.Support UIDC’s commitment to Tribal career development through mentorship, training, and opportunity creation.

Requirements
RequirementsBachelor’s degree required; MBA strongly preferred10+ years senior marketing leadership across multi‑brand enterprises or complex portfoliosProven record driving measurable business outcomes including revenue growth, visitation, loyalty, brand strength, and campaign ROIExpertise in digital strategy, analytics, segmentation, CRM, automation, and multi‑channel campaignsExperience overseeing marketing technology ecosystems, dashboards, and data governanceDemonstrated leadership of budgets, agencies, vendors, and complex marketing operationsStrong executive presence; highly skilled communicator with board‑level experienceExperience in hospitality, gaming, tourism, retail, food & beverage, or regulated industries preferredExperience working respectfully within Tribal enterprises or mission‑driven organizationsAbility to obtain a Class III Gaming LicenseValid driver’s license and eligibility for UIDC’s Drivers Program

Responsibilities
Responsibilities Lead the enterprise‑wide marketing strategy to drive growth, brand performance, and revenue across a diverse business portfolio. Oversee multi‑channel campaigns, marketing technology ecosystems, and customer experience strategies while mentoring a high‑performing team.

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