US Marketing Growth Director (North America Lead)

US Marketing Growth Director (North America Lead)

US Marketing Growth Director (North America Lead / 01)
United States (Irvine, CA

office building; remote negotiable)
RMB 1M1.3M
We are hiring a North America Marketing Leader to build and scale a premium women's health brand in the US market. This is a 01 role with full ownership of growth strategy, brand positioning, and revenue outcomes.
1. 01 Market Build
Define US GTM strategy and product-market fit
Lead brand positioning and narrative development
2. Full-Funnel Growth Ownership
Manage Shopify DTC growth (acquisition retention)
Optimize CAC, LTV, conversion funnel
3. Performance Marketing
Own Meta, Google, TikTok, podcast ads
Allocate budgets dynamically to maximize ROI
4. Lifecycle & Retention
Build CRM flows (Klaviyo/SMS/email)
Drive repeat purchase and customer loyalty
5. Brand & Content
Lead KOL/KOC, PR, social, and content strategy
Execute campaigns across multiple female personas
6. Data & Insights
Build closed-loop analytics
Translate US market insights into product direction
7. Team Building
Hire and lead local US marketing team
Manage agencies and cross-functional stakeholders
Must-Have:
US citizen or Green Card holder
10+ years marketing experience in North America
Strong DTC (Shopify/eCommerce) experience
Hands-on performance marketing (Meta, Google, TikTok)
Experience building or scaling brands (01 or rapid growth)
Preferred:
FemTech / HealthTech / Wellness / Beauty
Premium consumer brands
Experience in wearable / 3C hardware
Ideal Candidate Keywords:
Head of Growth / VP Marketing
DTC / Shopify
CAC / LTV / Lifecycle
FemTech / Women's Health / Wellness
01 / Startup / Market Launch
Notes (Internal Headhunter Insight):
MUST be builder, not brand manager
Avoid: pure agency backgrounds, retail-only / wholesale-heavy profiles
Prioritize: startup / scale-up experience, hands-on operators