Vice President, Head of Brand & Marketing Strategy

Job Summary
The VP, Head of Brand & Marketing Strategy will report directly to PayPal’s Chief Marketing & Corporate Affairs Officer and serve as the senior leader responsible for defining, evolving, and transforming the PayPal brand in support of the company’s next phase of growth, creating a unified “One PayPal” brand experience across consumer and merchant touchpoints while driving the strategic planning processes that align marketing investments with enterprise growth priorities. Anchored in the strategic intent to build the most trusted and emotionally compelling brand in fintech, a distinctive PayPal identity that earns consumer and merchant affinity, travels consistently from architecture through scaled production, and gives every product, business, and market a platform worth building on, this executive will serve as a critical member of the Marketing Leadership Team and act as the connective tissue between brand vision and business strategy across PayPal’s portfolio of products and businesses.

Job Description

Build the most trusted and emotionally compelling brand in fintech, a distinctive PayPal identity that earns consumer and merchant affinity, travels consistently from architecture through scaled production, and gives every product, business, and market a platform worth building on.

Lead integrated brand and marketing strategy development, connecting brand investment to business outcomes and ensuring all brand‑building efforts ladder up to enterprise and business unit growth priorities.

Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team to shape long‑range marketing strategy, define the marketing operating model, and prioritize investment across brand, performance, and product marketing.

Serve as the strategic planning leader for the Marketing function, owning the annual planning process, portfolio prioritization, and marketing investment frameworks in close partnership with Finance and cross‑functional leadership.

Drive brand research and consumer insights to deepen understanding of brand health, perception, and equity, and translate findings into actionable strategy for leadership and agency partners.

Lead the evolution of PayPal’s global brand architecture, positioning, and portfolio strategy, creating a unified platform that strengthens relevance, differentiation, and growth across consumer and merchant businesses.

Lead brand positioning and messaging frameworks that are durable, differentiated, and able to stretch across a diverse product portfolio.

Lead major brand transformation initiatives tied to enterprise strategy, ensuring the PayPal brand evolves alongside the company’s business priorities, product portfolio, and customer needs.

Establish and run PayPal’s Brand Office; develop and enforce global brand standards, approval workflows, partner toolkits, and co‑marketing guardrails.

Lead brand education and enablement across marketing teams, agencies, and commercial partners.

Lead Creative Operations to increase production efficiency and velocity; drive innovation through automation, AI integration, and new production models.

Own global sponsorship portfolio and experiential marketing strategy; manage agency relationships, budgets, and quality standards; measure ROI and optimize the portfolio.

Represent the brand and marketing strategy function with executive leadership, PayPal’s Board, and external stakeholders, communicating brand performance, strategy evolution, and investment rationale with clarity and confidence.

Additional Responsibilities & Preferred Qualifications

15+ years of progressive brand, marketing strategy, or integrated marketing leadership experience within large‑scale, global, and highly matrixed organizations.

8+ years serving as the senior brand or strategy leader for a major consumer‑facing business or brand within a complex technology, financial services, or similarly fast‑paced global organization.

Proven track record leading significant brand transformations, repositioning efforts, or portfolio evolutions that created measurable business impact and changed customer perception.

Deep expertise in brand architecture, brand positioning, portfolio strategy, creative strategy, and large‑scale brand transformation, with experience managing brands across multi‑product portfolios and global geographies.

Experience building brands that serve both consumer and business customers, ideally within B2B2C, platform, marketplace, commerce, fintech, or ecosystem‑based business models.

Demonstrated experience leading global organizations and building brand platforms that scale consistently across products, markets, channels, consumer and merchant experiences.

Demonstrated experience developing and presenting brand and marketing strategies to executive leadership teams, CEO staff, and Boards of Directors of publicly traded companies.

Strong command of brand research methodologies, consumer insights, and brand health metrics, with the ability to synthesize data and insights into clear, compelling strategic recommendations.

Experience owning or significantly influencing marketing strategy, planning, and investment prioritization at an enterprise level.

Proven ability to lead and influence in highly matrixed organizations, building cross‑functional alignment and driving strategic outcomes without direct authority.

Exceptional communication and interpersonal skills, with the ability to engage authentically, transparently, and credibly across all audiences.

Strong experience leading creative agencies and cross‑functional teams in the execution of brand architecture, positioning, campaigns, sponsorships, and world‑class creative output.

Highly collaborative and innovative leader with a team‑oriented mindset and the ability to attract, develop, and retain exceptional talent.

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required; advanced degree strongly preferred.

Subsidiary
PayPal

Travel Percent
0

Base Pay
Primary Location: New York City, New York – ($250,000.00 – $360,000.00 Annually)

Additional Location: San Jose, California – ($250,000.00 – $360,000.00 Annually)

Benefits
At PayPal, we’re committed to building an equitable and inclusive global economy. We offer comprehensive, choice‑based programs to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

EEO Statement
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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