Vice President, Head of Brand – Marketing Strategy

Responsibilities

Build the most trusted and emotionally compelling brand in fintech
Lead integrated brand and marketing strategy development
Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team
Drive brand research and consumer insights
Establish and run PayPal's Brand Office; develop and enforce global brand standards
Own global sponsorship portfolio and experiential marketing strategy
Requirements

15+ years of progressive brand, marketing strategy, or integrated marketing leadership experience
8+ years serving as the senior brand or strategy leader for a major consumer-facing business
Proven track record leading significant brand transformations
Deep expertise in brand architecture, brand positioning, and portfolio strategy
Strong command of brand research methodologies and consumer insights
Bachelor's degree in Marketing, Communications, Business Administration, or a related field required; advanced degree strongly preferred
Core Competencies

Demonstrates extensive expertise in brand strategy, brand architecture, and consumer insights, with a proven ability to lead significant brand transformations in a consumer-facing environment. Strong leadership skills in developing integrated marketing strategies and establishing global brand standards.

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