Associate Director, Omnichannel Orchestration Capability Lead

Job Overview

Associate Director, Omnichannel Orchestration Capability Lead

will work in collaboration with US Market stakeholders and Global support organizations to define, develop, and implement capabilities that advance orchestration of seamless and personalized experiences with customers for the Oncology and Specialty, Pharma & Infectious Diseases business units.
Primary Responsibilities

Develop capability strategy & evolution by translating customer experience and business needs into actionable omnichannel orchestration requirements (people, process, technology, data & insights).
Partner with Digital Human Health to translate business requirements into functional requirements and ensure product features meet business needs.
Serve as the lead advocate and primary liaison for all communication on related capabilities, ensuring alignment with enterprise communication priorities and field engagements.
Maintain deep knowledge of current and future data & insights martech stack needs and vendor roadmaps (e.g., Data Genie, Salesforce, Adobe, Veeva).
Collaborate with other Omnichannel Capability teams (e.g., Content Creation) to define, develop, and implement solutions supporting content personalization strategies.
Secure brand team buy‑in for experimentation use cases and collaborate on testing.
Define governance processes and metrics to evaluate marketing experimentation and integrate learnings across markets.
Provide input to future state omnichannel capabilities roadmap and support prioritization and enablement.
Leadership Responsibilities

Lead cross‑functional capability teams, define goals, and deliver value to business stakeholders and end customers.
Develop, manage, and communicate metrics & KPIs that drive transformation of capabilities.
Evangelize and guide Business Unit stakeholders on how marketing technology supports business and customer strategies.
Improve data literacy by integrating analytics into marketing activities and tools.
Champion an experiential organization that leverages data, insights, and new technology.
Partner with vendors to ensure requirements for omnichannel capabilities are understood and implemented.
Plan and manage budget as appropriate.
Perform additional duties as assigned, including vendor service management.
Qualifications & Experience

Minimum 7 years of experience in Marketing/Digital Marketing, Marketing Operations, Data & analytics, or Marketing Technology.
Experience with marketing automation / multichannel marketing hub solutions that enable personalized omnichannel experiences.
Agile/Scrum knowledge and experience.
Strong analytical, problem‑solving, and strategic thinking skills.
Demonstrated leadership and ability to work with ambiguity.
Peer leadership and coordination across reporting structures.
Excellent interpersonal, project management, and negotiation skills.
Ability to distill and communicate complex information to specific audiences.
Strong executive presence and candid communication.
Required Skills

Collaboration, Data Insights, Digital Marketing Strategies, Omnichannel Marketing, Oncology, Teamwork
Preferred Skills

Business Case Development, Business Management, Case Development, Collaborative Development, Creativity, Customer Experience Management, Digital Literacy, Digital Marketing, Health Data Analytics, Health Informatics, Law Partnership, Leadership, Marketing, Marketing Management, Marketing Strategies, Product Marketing, Sales Management, Scientific Research, Self‑Starter, Stakeholder Engagement, Strategic Customer Development, Strategy Development, Talent Management, Technological Innovation
Education

Minimum: Bachelor’s degree.
Desired: Master’s degree.
Location & Work Model

Upper Gwynedd, PA.
Hybrid work model – combination of in‑office and work from home.
Salary & Benefits

Salary range: $156,900.00 – $247,000.00.
Eligibility for annual bonus and long‑term incentive, if applicable.
Comprehensive benefits package including medical, dental, vision, healthcare insurance, retirement (401(k)), paid holidays, vacation, and compassionate and sick days.
More information about benefits: https://jobs.merck.com/us/en/compensation-and-benefits
Equal Employment Opportunity Statement

Our company is committed to inclusion, ensuring candidates can engage in a hiring process that reflects their true capabilities. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
Posting Information

Job Posting End Date: 07/28/2026.

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