Associate Director, Omnichannel Orchestration Capability Lead

The Associate Director, Omnichannel Orchestration Capability Lead will work in collaboration with US Market stakeholders and Global support organizations to define, develop and implement new capabilities required to advance orchestration of seamless and personalized experience with customers. This individual will be the centralized business liaison accountable to drive enhancements to the data & insights, processes and technology that enable omnichannel orchestration for both US Business Units (Oncology and Specialty, Pharma & Infectious Diseases). They will be the business strategy lead for assigned capabilities including, but not limited to areas such as Omnichannel Orchestration, Salesforce, and Veeva.

Primary Responsibilities
Capability Strategy & Evolution

Understand desired /defined customer experience and business needs in order to translate into actionable omnichannel orchestration capability requirements (people, process, technology, data & insights)

Partner with Digital Human Health to translate business to functional requirements and ensure the product and features deliver on the needs of the respective business.

Serve as the lead advocate/primary liaison for all communication on related capabilities for business stakeholders, ensure communications are aligned to overall enterprise communications priorities, opportunities, and field engagements

Possess a deep knowledge about our current and future data & insights martech stack needs for omnichannel orchestration, as well as knowledge of vendor roadmaps (examples include but not limited to: Data Genie, Salesforce, Adobe, Veeva

Partner with other Omnichannel Capability teams (e.g. Content Creation) to define, development and implement solutions to support content personalization strategies

Obtain buy-in from brand teams on experimentation use cases and collaborate with team members to conduct tests

Define governance process and metrics to conduct and evaluate marketing experimentation efforts and integrate learnings across markets

Provide input to future state omnichannel capabilities roadmap and support prioritization and enablement of the capabilities

Leadership

Lead cross-functional capability team(s); define goals and work iteratively to deliver value to business stakeholders and end customers

Develop, manage and communicate metrics & KPIs that drive transformation of capabilities

Evangelize and guide Business Units stakeholders on how marketing technology supports the business and customer strategies

Improve data literacy by bringing analytics into the heart of all marketing activities and tools

Champion the organization to operate in an experiential manner leveraging data & insights and new technology

Partner with vendors to ensure the strategy, approaches, and requirements for omnichannel capabilities are understood and implemented appropriately

Other

Budget planning and management, as appropriate

This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned, including management of vendor services and/or contracted support.

Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office/work from home).
Education:

Minimum: Bachelor's degree

Desired: Master's degree

Required Experience:

Minimum of 7 years of knowledge in one or a combination of the following: Marketing/Digital Marketing, Marketing Operations, Data & analytics, Marketing Technology

Experience with marketing automation / multichannel marketing hub tech solutions that enable omnichannel personalized experiences.

Agile/Scrum Knowledge and Experience

Analytical skills, strong problem-solving, and demonstrated ability to think strategically

Innovative thinking and exceptional business acumen

Demonstrated consistent strong leadership skills and ability to work well with ambiguity

Strong peer leadership and ability to collaborate with and coordinate activity among individuals in different reporting structures within the organization

Excellent interpersonal skills

Strong project management and negotiation skills

Demonstrated ability to understand, distill and communicate complex information for specific audiences

Strong executive presence and ability to speak with courage and candorwill be sent to recruit

Preferred Experience:
Experience in pharmaceutical, biotech or other highly regulated industry

Required Skills:
Collaboration, Data Insights, Digital Marketing Strategies, Omnichannel Marketing, Oncology, Teamwork

Preferred Skills:
Business Case Development, Business Management, Case Development, Collaborative Development, Creativity, Customer Experience Management, Digital Literacy, Digital Marketing, Health Data Analytics, Health Informatics, Law Partnership, Leadership, Marketing, Marketing Management, Marketing Strategies, Product Marketing, Sales Management, Scientific Research, Self-Starter, Stakeholder Engagement, Strategic Customer Development, Strategy Development, Talent Management, Technological Innovation

US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

San Francisco Residents Only:
We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance.

Los Angeles Residents Only:
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
No Travel Required

Flexible Work Arrangements:
Hybrid

Shift:
1st - Day

Valid Driving License:
No

Hazardous Material(s):
NA

The salary range for this role is
$156,900.00 - $247,000.00

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.- Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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