Art Director, Cancer Care Creative Strategy

Job Summary

MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns, and enterprise storytelling for cancer‑care initiatives. This role elevates the quality and impact of cancer‑care communications through audience‑centered marketing and compelling visual storytelling, strengthening the MUSC brand, engaging audiences, and advancing MUSC's strategic priorities.
Key Responsibilities

Creative Leadership & Direction (35%)

– Lead creative strategy for cancer‑care initiatives, shaping integrated campaigns, visual systems, and storytelling that elevate MUSC's brand and engage audiences across the patient journey. Translate complex clinical and research information into compelling visual narratives. Develop insight‑driven creative solutions that strengthen brand positioning, increase engagement, and support marketing objectives. Partner with the Senior Director of Brand Strategy to advance enterprise‑wide creative brand standards, alignment, and innovation. Execute hands‑on design for high‑priority initiatives. Provide creative direction and mentorship to designers, freelancers, and agency partners to ensure consistent, high‑quality execution. Leverage audience insights, campaign performance, and engagement data to continuously improve creative effectiveness.
Enterprise, Digital, and Agency Collaboration (25%)

– Ensure all internally and externally produced creative work aligns with MUSC brand standards. Partner with marketing, communications, content, and digital teams to deliver integrated, accurate, and channel‑optimized campaigns. Serve as a cross‑functional creative partner, fostering collaboration and alignment across the enterprise. Oversee the organization and retention of agency‑produced assets within MUSC's digital asset management (DAM) system.
Production and Creative Operations (20%)

– Oversee creative asset development from concept through final delivery, ensuring quality, accuracy, and alignment with project objectives. Manage creative workflows, timelines, and production across multiple concurrent initiatives. Produce production‑ready artwork and collaborate with vendors and agency partners across print, digital, environmental, and multimedia channels. Maintain efficient creative processes, file‑management standards, and production systems.
Education and Engagement (15%)

– Develop templates, toolkits, and resources that strengthen cancer‑care marketing, storytelling, and brand consistency. Lead workshops, presentations, and coaching that promote creative best practices and elevate communication quality. Champion a culture of design excellence, innovation, and thoughtful storytelling.
Other Duties (5%)

– Perform other duties as assigned.
Qualifications

Education

– Bachelor’s degree in Graphic Design, Visual Communication Design, Advertising, or a related field.
Experience

– 10+ years in graphic design, art direction, and creative leadership, preferably within a creative agency, healthcare organization, or academic medical environment. Experience leading and collaborating with external creative agencies. Demonstrated ability to develop creative strategy while delivering exceptional hands‑on design execution.
Skills

– Exceptional design ability, conceptual thinking, refined visual aesthetic, and sound creative judgment. Proven ability to lead creative direction, mentor designers, and elevate the quality and consistency of creative work. Ability to balance creative excellence with strategic marketing objectives using audience insights and performance data. Experience using campaign analytics and audience research to inform creative strategy and optimize outcomes. Proficiency with Adobe Creative Suite, Figma, PowerPoint, Canva, digital asset management (DAM) systems, analytics platforms, accessibility tools, and project management software. Ability to translate complex clinical and scientific information into clear, engaging visual communications. Strong portfolio demonstrating brand identity development, integrated campaigns, and cross‑channel execution across digital and print. Experience building scalable design systems, templates, and creative standards. Excellent communication, presentation, collaboration, and project management skills with the ability to manage multiple priorities. Knowledge of HIPAA requirements, accessibility standards, and inclusive design principles.
Location & Employment Details

This in‑person position is based in Charleston, South Carolina. Scheduled weekly hours: 40. Work shift: weekday. Employee type: Regular.
Equal Opportunity Employer

MUSC is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based on applicable qualifications, merit, and business need. MUSC participates in the federal E‑Verify program to confirm the identity and employment authorization of newly hired employees.

#J-18808-Ljbffr