Media Outreach Coordinator
Position Objectives:
• To advance animal rights by generating media coverage of PETA's campaigns
• To coordinate outreach and correspondence with media representatives
Primary Responsibilities and Duties:
Prepare and service news releases and generate media coverage for PETA campaigns
Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
Represent the organization to the media
Keep informed about PETA's work and media coverage
Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
Perform any other duties assigned by the supervisor
Requirements:
Degree in a related field or equivalent experience working in a professional environment
Minimum of two years of professional working experience in public relations or the media industry
Willingness and ability to be on call and service rush news releases during weekend and evening hours
Demonstrated thorough knowledge of animal rights issues and campaigns
Proven ability to deal with a variety of people in a professional manner
Demonstrated ability to work on multiple projects simultaneously
Proven ability to take initiative and follow-through
Demonstrated ability to make sound judgments and work independently
Proven exceptional written and verbal communication skills
Proven excellent organizational skills
Proven ability to work well under pressure and meet tight deadlines
Demonstrated ability to think strategically and creatively to achieve objectives
Professional appearance and adherence to a healthy vegan lifestyle
Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
Commitment to the objectives of the organization
The salary range for this position is $50,000.00 - $80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate's experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
Application Deadline:
Applications for this position will be accepted until August 21, 2026. We may fill this job opening before the deadline if we find a qualified candidate.
Media Relations Coordinator
PETA Foundation · New York, NY, USA ·
- Pay:
- $50,000-$80,168/yr
- Job type:
- Full Time
About PETA Foundation
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.
PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.
PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.