Library Marketing and Communications Specialist

The Library Marketing and Communications Specialist will manage Saint Paul Public Library’s content strategy and storytelling to reach new audiences, increase the Library’s use, and communicate its values and brand. The role also creates strategic communications plans for programs and projects and is part of a three‑person Marketing and Communications team that raises awareness and engagement across the library system.

Responsibilities

Drive the content strategy for the Marketing and Communications Team, collaborating to identify and create content across channels including email, website, social media, paid advertising, and more.

Create and collaborate to implement strategic integrated communication and promotion plans for various library programs and initiatives.

Coordinate special projects such as special edition library cards and commissioned art.

Maintain a cohesive brand identity across all digital, print, media, and campaign communications.

Design and produce digital and print collateral, including brochures, flyers, infographics, event materials, and promotional assets.

Employ a strong racial equity lens and incorporate this into marketing and communications strategy.

Qualifications

A Bachelor’s Degree in Journalism, Communications, Criminal Justice, Marketing, Law Enforcement, or a related field is required. No substitution for education is allowed.

Two years of experience as a Public Information Specialist I or equivalent is required.

Benefits

Competitive wages

Health insurance

Retirement contributions

Paid vacation and sick time

Location and Schedule
This position is located at George Latimer Central Library, 90 W 4th St, St Paul, MN 55102. It works a daytime schedule Monday through Friday, 8:30 a.m. – 5 p.m., with most days in the office. Remote work is allowed on Mondays and one additional day per week. Weekends and evenings may be required occasionally.

Equity, Inclusion, and Belonging
The City of Saint Paul is dedicated to dismantling systemic racial, cultural, and economic barriers that prevent people from fully enjoying and participating in our community and ensuring fairness in opportunities and outcomes for all individuals. Our leaders are guided by an unapologetic equity agenda, promoting the belief that true equity is building a city that works for all of us. Veterans, women, persons of color, LGBTQIA+ community members, and individuals with disabilities are strongly encouraged to apply. The City of Saint Paul is an equal‑opportunity/affirmative‑action employer.

Veteran’s Preference
Veterans who wish to receive Veteran’s preference must submit a photocopy of their DD214 at the time of application.

Additional Information
To learn more about Saint Paul Public Library and its mission to welcome all people to connect, learn, discover, and grow, visit www.sppl.org.

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